▪ Merchant Onboarding workflow enhancements on assisted module and controlling QC rejections.▪ Sales executive Onboarding workflow design and implementation over Agent App, onboarding TAT reduction from 7 days to 3 days and QC TAT from 3 days to 2 hours.▪ Process control and product interventions related to upsell and cross-sell of Insurance, Loans with monthly disbursement of average 200+Cr through assisted channel.▪ Worked on sales executive attendance and Incentive visibility module over Agent app for better transparency.▪ Acting as VOC for the product problem identification & coordination with cross functional teams for enhancement.▪ Working as program manager throughout the product lifecycle by providing BRDs, project Prioritization, UAT and executing GTMs with impact assessment.

# Worked on a project ‘Pebble’ for ICICI Bank – End to End digitization of SME catering business in DYI model.# Established fulfilment channel on InstaBIZ app 2.0 for SME customer segment.# Analyzed and Identified opportunities across 20+ journeys for fulfilment implementation like click to call, Smart drop lead calling, Co-browsing , Live chat , SMS and E-mails for products like Merchant, Trade, CA, CMS, OD etc.# Conducted benchmark study; inculcated best practices and created world class eco-system for fulfilment channel.# Coordinated Integrations among product platform with CRM and DWH for effective lead management and MIS.

# Category Management for Commercial line products.# Responsible for GMC OTC product pricing, underwriting, top-line sales target achievement.# Responsible for product and process development working with cross-functional teams.#Responsible for Portfolio Marketing, P/L, top-line targets, process smoothening etc.# Research and Data based Analysis using Excel and SPSS for decision making.# Publish monthly MIS reports for CXO level management personal.

Project Title: Prepare a Marketing plan for beverage category products and conduct a feasibility study for new products launch.# Conducted interviews of 10 distributors, 177 retailers and 266 consumers in Chandigarh market; having Amul, Ananda, Vita as a competitors.# Performed competitor analysis on trade margins, replacement schemes and other parameters impacting supply chain and sales. # Benchmarked ambient beverage portfolio on parameters including availability and price; recommended modifications in the 4Ps.# Analyzed market feasibility for new products ‘Turmeric milk’,‘Natural Vanilla’ and ‘Breakfast Beverage’ based on competitors’ threat, market readiness and consumers’ buying behaviour with an estimation of sales potential and revenue for Chandigarh pilot project. # Suggested BTL marketing strategies having a potential to increase the sales by ~ 15% through the modern format stores and online platforms.# Suggested Quota strategy to increase the autonomy of managers, to enhance the existing retailers satisfaction and retention.

Topic: Understanding the effectiveness of governance in the village Balkhad, Dist.- Khargone , M.P.# Identified problems associated with Panchayat’s functioning, using primary research viz survey, interviews and FGDs.# Prepared efficiency report of the services by SMC, Banks, Hospitals, SHG institutions through primary research.# Presented a juxtaposition of critical issues with the corresponding budget allocation using 5 years of GPDP data.

# Responsible for Punjab’s on-field team management#Local Vendor activation that reduced 10% variable cost of the project, with added benefits and flexibility in Punjab region.# Trained a team of 15 engineers on new testing tool ‘Sigma ML’ and collaborated with the development team for tool modifications that led to ease of network testing and increased tool efficiency.# Commended for my work at the Network Launch of the Vodafone 4G project for Nokia, Punjab.

# Maintained high-level KPIs through customer satisfaction, by meeting customers to address network grievances for Airtel, Rajasthan.# Executed on-site testing and optimization of Airtel network for Ericsson the Rajasthan circle.