Vp, Account Director
In my role as VP, Account Director at RPA, I led a team of Marketing Strategists to develop and execute complex omni-channel plans for clients like La-Z-Boy, Honda, Intercontinental Hotels, and Apartments.com. I partnered with internal teams to create innovative customer frameworks and managed media budgets ranging from $30MM to $100MM. Most recently, I led the comprehensive 360-degree rebranding initiative for La-Z-Boy, successfully modernizing the brand to appeal to a younger demographic. This effort involved developing and executing a multi-channel strategy that included video, social media, and branded entertainment. Partnering with cross-functional teams, I ensured that the campaign’s storytelling was compelling and aligned with strategic media placements from conception through launch. By capitalizing on La-Z-Boy’s digital and social media opportunities, we achieved a 25% increase in sales. Additionally, I implemented the brand’s first-ever marketing attribution model, optimizing media strategies and creative outputs to further drive revenue growth and enhance the campaign’s overall impact.