Develop and implement strategic marketing plans to achieve corporate objectives.Help to accomplish sales objectives by planning, developing, implementing, and evaluating advertising and marketing campaigns.Create content and disseminate information through websites, videos, presentations, social media and other multi-media outlets.Develop marketing and sales collateral by designing and editing technical guides, product brochures, demo scripts, promotional videos, slideshows and sales presentations.Plan and develop web pages and custom landing pages to promote products and marketing campaigns.Prepare educational exhibits for conferences, trade shows, and presentations. Create detailed plans and coordinate logistics for trade show activities including booth design.Host events and attend conventions, providing product presentations and technical information.ACCOMPLISHMENTS:-Developed and launched Medication Safety Awareness for the Blind (MSAB), an annual grass roots campaign to build advocacy for company's largest product, ScripTalk. Increased participation 150% in its second year, raising brand awareness and increasing sales.-Conceptualized and co-created new product, Controlled Substance Safety Labels (CSSL), successfully launching 70 CSSL safety videos. (sample: https://rxco.de/v/5352.mp4 )-Launched the SB131 initiative, providing press releases and PSAs to all radio and TV networks in Nevada, securing free airtime with 5 radio stations and 1 TV station, raising brand awareness and sales. (SB131 is now a Nevada law https://www.leg.state.nv.us/Session/79th2017/Bills/SB/SB131_EN.pdf )

Plan and execute Association 2022 reunion. Provide Web management, social media marketing and photography for Vietnam Veterans. Promote reunions across channels.Redesigned website incorporating SEO and responsive design: http://31stengineerbattalion.comHost and provide presentations at reunions.

Initially hired as Office Administrator, managing office staff, volunteers, ministries and coordinating events. Promoted to Director of Communications, August 2015. Developed and implemented a comprehensive marketing communications plan. Designed and established branding across platforms. Redesigned website, incorporating SEO, latest trends and responsive design. Established and managed social media presence.Updated website, implementing content strategies.Leveraged Google Analytics for behavioral insights and optimization.Created and produced content for print and digital projects, including weekly bulletin, annual reports and special projects.Coordinated events and public relations.Provided photography services, optimizing images for print/web; created and maintained a creative assets library Managed current ministries and fostered the formation of new ministries.Act as liaison between the Pastoral Advisory Council, Administration, Finance and Operations departments, facilitating the development of new ministries and events, driving parishioner engagement and new registrations.ACCOMPLISHMENTS:-developed and implemented a comprehensive marketing plan to position the Church of Saint Patrick as the most dynamic and desirable church in the community -optimized communications between departments and ministries by defining processes, implementing procedures, providing clarity, efficiency and effectiveness -created and coordinated policies/procedures for office staff, streamlining operations,increasing productivity

Served as technology consultant and liaison between Fortune 100 & 500 clients (Unilever, Pfizer, Reebok) and Nielsen's Global Business Solutions’ engineering, product and sales teams, ensuring customers grew their business with the full support of Nielsen’s products. Nurtured and deepened client relationships through successful multi-product integrations, providing day-to-day support with expertise in Nielsen Online Campaign Ratings, Verification & Viewability and other Nielsen products. Created third-party tracking pixels and helped facilitate the implementation and smooth launch of clients' display, mobile, and video campaigns. Provided weekly QA reports and technical troubleshooting, resolving issues and ensuring optimal results. Contributed to product and process improvements by providing feedback and root cause analysis during problem resolution meetings. Developed process guides, trained off-shore team and new TAMs.ACCOMPLISHMENTS:-responsible for the successful fulfillment and renewal of $35 million in sales contracts-successfully managed Fortune 100 clients (top clients Unilever, Pfizer), delivering innovative and custom solutions to clients’ technical problems, enhancing customer satisfaction, product offerings and process improvements, driving sales and profitability

Senior account manager responsible for fulfilling sales contracts for the company's largest client, Visit Florida, the State of Florida's tourism agency. Drove the successful development, implementation, maintenance, optimization, performance and reportting of 250-425 annual and quarterly digital campaigns (display CPM, PPC, SEM, retargeting.) Collaborated with advertisers, providing creative direction on how to improve ads for optimum performance and ROI. Implemented 3rd party pixel tracking. Worked closely with ad servers, troubleshooting issues and tweaking code. Worked on project management teams, developing and launching visitflorida.com mobile and micro-sites. Collaborated with product development teams, developing strategic direction, improving products, determining technical specs and producing marketing materials for new sales cycles. Created training materials and provided leadership during transitional phase from print to Web, training contemporaries and managers.ACCOMPLISHMENTS:-maximized $12 million in annual revenue by successfully fulfilling sales contracts, achieving progressive site-wide improvement in performance metrics from .06% to 1%-4% and contract renewals-saved $35,000 annually in staffing resources by taking on extra projects, developing training programs, cross-training teams, and by streamlining processes for peak efficiency and productivity

Implemented marketing programs, merchandised product, and provided route sales relief for on and off-premise accounts from Key West to Key Largo. Cultivated and fostered strong business relationships by quickly assessing client needs, finding solutions, and providing excellent customer service. Worked independently, effectively managing sales routes by utilizing excellent organizational and time-management skills.