Business Management:- Oversaw all aspects of the agency’s operations, including financial management, budgeting and resource allocation in Singapore, Shanghai and MyanmarDeveloped and implemented strategic plans to drive business growth, increase profitability and optimise operational efficiency, increasing the Group’s top-line growth by 35%- Led full-suite business and creative teams, including account managers, copywriters, designers, UX personnel and web developersLed the… Show more Business Management:- Oversaw all aspects of the agency’s operations, including financial management, budgeting and resource allocation in Singapore, Shanghai and MyanmarDeveloped and implemented strategic plans to drive business growth, increase profitability and optimise operational efficiency, increasing the Group’s top-line growth by 35%- Led full-suite business and creative teams, including account managers, copywriters, designers, UX personnel and web developersLed the expansion of the Group’s Myanmar officeBD & Client Servicing:- Identified new business opportunities and developed strategic partnerships to expand the Group’s client base in Singapore and Myanmar- Secured over US$1.2 million in revenue within 18 months of operation in Myanmar- Partnered CEO and business leaders to drive strategic objectives - Helmed key client presentations and meetings to communicate the Group’s USPs and solutions- Secured retainer accounts in both public and private sectorsBrand & Creative Consultancy:- Directed creative capabilities and strategies across the Group’s offices in Singapore, Shanghai and Myanmar- Led strategic brand and creative consultancy across diverse industries, partnering with clients to create compelling brand identities, marketing campaigns and digital experiences- Spearheaded the strategic rebranding of major Singapore business and statutory boards- Oversaw corporate communication and investor relations campaigns for prominent clients in both public and private sectors- Launched new brands and integrated marketing campaigns for Myanmar’s largest retail, commercial, and residential developments Show less

- Enhanced the agency’s design capabilities for event-driven marketing initiatives- Developed marketing materials for clients such as DBS Bank, Sentosa and SATS