Ux Designer, The Lenfest Local Lab
Philadelphia, Pennsylvania, Us
• Led design initiatives, crafting wireframes, prototypes, personas, user flows, andinterfaces for diverse local news products. Products were delivered via SMS, web, mobile apps,and printed postcards, encompassed COVID-19 updates, dining, elections,architecture, and real estate content.• Individually planned and conducted user research and usability tests to inform design decisions and deliver data-driven design enhancements.• Research process included create surveys and distribute in local neighborhoods and across digital networks, schedule and conduct interviews over and synthesize research findings to drive design direction.• Achieved 14% engagement rate for geo-targeted push notifications on the location-based mobile app, surpassing the 3.4% industry average through iterative UX improvements.• Achieved a 39.4% open rate for the location-specific email newsletter, doubling the industry average of 18.1% by incorporating user insights from interviews and surveys into design enhancements.• Collaborated with cross-functional teams of journalists, engineers, product managers, and analysts to develop and implement innovative strategies for delivering highly relevant local news to readers.