Charlie Lu Email & Phone Number

Taipei City, Taiwan

Taipei City, Taiwan

VIVOTEK is a leading brand in global security surveillance that develops and manufactures advanced IP cameras and cloud-based video management software VORTEX(VSaaS).- Acted as the portal platform owner, advancing the product from phase 0.5 to 1.- Led the discovery and delivery of core VSaaS product features: Camera Adding/Setup/Configuration, Firmware Updates, User Management, User Onboarding, Licensing Model, Cloud Backup, Live Stream/Archive Sharing, and GIS Map/Floorplan.- Spearheaded the development of the VSaaS ecosystem, expanding the product line by integrating Access Control, Smart Sensors, IP Speakers, and implementing SSO/SCIM.- Guided the team in optimizing Scrum processes, scaling the development team from 20 to 60 members, and transitioning the architecture to Large-Scale Scrum (LeSS).- Served as the primary product communication liaison with various stakeholders, including the parent company Delta, international subsidiaries, 3rd party integration partners, and conducted user interviews with clients.

Taipei City, Taiwan

SAT. Knowledge is an online learning platform where users can access lectures pre-recorded by well-known instructors in various fields.- Established data analytics strategy including developing business intelligence KPIs and integrating marketing/product data from SQL/GTM/GA/Facebook Pixel into self-service BI platform Metabase through ETL. Initiated product analytics by planning Mixpanel implementation with 3rd party. - Enhanced conversion rate and user experience of eCommerce purchase journey by streamlining and optimizing user purchase/shopping cart process, strengthening on-site/email/SMS notification, and designing mobile phone sign up/login features. - Revamped internal finance system of expenses workflow, reconciliation, payment flow, and settlement by streamlining and automating original process & features for increasing accuracy and effectiveness.

Taipei City, Taiwan

Servtech is a SaaS B2B company backed by Foxconn and Hitachi High-Tech, focusing on the manufacturing sector with top-tier enterprise clients in leading industries.- Improved 80% customer acquisition rate over a quarter by product discovery, facilitating decisions on target market and business goals, creating personas, brand guidelines, building new website, Cloud infra., and developing channel/partnerships.- Achieved a 50% increase in trial activation rate over a quarter for AI/ML product (Video/Data AuotoML) by product discovery & delivery, customer interviews, concierge test, prototype/mockup, usability/value testing. - Facilitated stakeholders to refocus on market/product orientation by prioritizing & trade-offing customer needs, competitors, and resources, resulting in saving months to find Product/Business Market FIt. - Mapped processes and implemented Agile product development to enhance workflows output by creating and managing product backlog, user story, and PRD. - Led company to implement 3 cloud services for pivoting SaaS, partnered with Google, Microsoft, AWS and their major distributors to discover market and customer.- Orchestrated and developed 6 distributor partnerships, developed & optimized 2 product lines by working cross-functionally with external & internal stakeholders.

Taipei City, Taiwan

- Consulted for Enterprise/SME to discover pain points & propose solutions, developed partnership, channel, and pricing strategy in TW, CN, HK, India.

Taipei City, Taiwan

Drove E-commerce revenue growth by 3.5% YoY by building new website, social medias, and optimizing Amazon SEO & PPC ads in 8 marketplaces by data analysis. - Implementing go-to-market strategies on Amazon marketplace, including SEO, on-page content/title optimization, EBC, Sponsored Ads, Headline Search Ads, Promotions, Lightning Deals.- Led 4 brands PPC optimization in 8 Amazon marketplaces. Analyze weekly data-oriented Excel reports to interpret data and make recommendations to improve PPC performance.- Oversaw content and messaging across social media platforms - Facebook, Instagram, Youtube; from planning stages through launch execution, regular updates, ongoing tracking, and performance analysis.-Explored, developed, and nurtured relationships with key Youtube influencers.- Analyzed diverse data and maintain product pricing calculators for Sourcing, PM, ad Listing team to assess pricing strategy.

New Taipei City, Taiwan

Collaborated with Product Team to conduct customer research and usability testing, plan and execute new product launch for Firewall Server products in CN, KR, TW. - Develop and maintain Korea, India, and the local market for 5 million annual revenue. - Responsible for the full sales cycle from lead generation, sales, closing, retention, and ongoing customer service and follow-up. - Customer forecast/order management to achieve monthly/annual targets.- Cross-function team communication and coordination.- Prepare/coordinate for customer visit, convention, exhibition.