Jaehee Jung Email & Phone Number

Jaehee Jung is Professor of the Department of Fashion and Apparel Studies at University of Delaware. With an academic background in fashion, psychology, and marketing, as well as international teaching (Invited foreign professor to South Korea and China) and industry experiences, she has done extensive research in consumer fashion psychology of clothing and appearance. Much of Jung's work has an international and cross-cultural focus and she is knowledgeable about global brand and retail business practices influenced by cultural settings and customs. She lectures on apparel brand management and marketing, fashion psychology, and international retailing. Besides academic teaching and research, Jung contributes to the general media articles and provides professional service as fashion and market expert. Past and present topics of research include: • Body Image Issues & Mental Health Across the Globe• Cultural Differences in Fashion and Beauty Magazine Advertising• Cultural Influences on Customer-Based Brand Equity of Luxury Brands• Consumer Perceptions and Attitudes Toward Counterfeit Luxury • Multinational Research on the Value of Luxury • Social Media Use and Body Image

Listed skills include Fashion, Marketing, Advertising, Higher Education, and 22 others.

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  The Ohio State University

  Consumer Behavior With Minors In Psychology And Marketing