Director Of Brand Marketing
CurrentDevelop an integrated marketing strategy and comprehensive brand identity strategy for 20+ contemporary luxury fashion brands in the company's portfolio, including Marni, Coperni, JWAnderson, Maison kitsune, Sporty & Rich and Dsquared2.• Manage a $1.5 million marketing budget to achieve annual goals and maximize ROI.• Lead https://www.vibetwlv.com development and the visual merchandising strategies for on/Offline retails.• Execute and manage the visual contents, including seasonal… Show more Develop an integrated marketing strategy and comprehensive brand identity strategy for 20+ contemporary luxury fashion brands in the company's portfolio, including Marni, Coperni, JWAnderson, Maison kitsune, Sporty & Rich and Dsquared2.• Manage a $1.5 million marketing budget to achieve annual goals and maximize ROI.• Lead https://www.vibetwlv.com development and the visual merchandising strategies for on/Offline retails.• Execute and manage the visual contents, including seasonal lookbooks, editorial shoots, in-store displays, and digital campaigns.• Lead cross-functional teams (MD, Marketing, Creative) to implement a brand architecture that enhanced operational efficiency by 40%.• Collaborate with global teams on P&L management and strategies for cost and revenue growth to reach a year goal, 35% sales increase. Show less