Develop an integrated marketing strategy and comprehensive brand identity strategy for 20+ contemporary luxury fashion brands in the company's portfolio, including Marni, Coperni, JWAnderson, Maison kitsune, Sporty & Rich and Dsquared2.• Manage a $1.5 million marketing budget to achieve annual goals and maximize ROI.• Lead https://www.vibetwlv.com development and the visual merchandising strategies for on/Offline retails.• Execute and manage the visual contents, including seasonal… Show more Develop an integrated marketing strategy and comprehensive brand identity strategy for 20+ contemporary luxury fashion brands in the company's portfolio, including Marni, Coperni, JWAnderson, Maison kitsune, Sporty & Rich and Dsquared2.• Manage a $1.5 million marketing budget to achieve annual goals and maximize ROI.• Lead https://www.vibetwlv.com development and the visual merchandising strategies for on/Offline retails.• Execute and manage the visual contents, including seasonal lookbooks, editorial shoots, in-store displays, and digital campaigns.• Lead cross-functional teams (MD, Marketing, Creative) to implement a brand architecture that enhanced operational efficiency by 40%.• Collaborate with global teams on P&L management and strategies for cost and revenue growth to reach a year goal, 35% sales increase. Show less

Led sales and marketing functions, managing a $250 million sales budget and $13 million marketing budget. Oversaw Amazon Vendor Central, Walmart/Wayfair DSV, and all aspects of production, product development, and SKU management.• Developed marketing, brand, sales, and product strategies, identify and capitalize on growth opportunities.• Developed and tracked KPI/ROI aligned with sales goals, and generate detailed reports to support strategic decision-making and enhance sales… Show more Led sales and marketing functions, managing a $250 million sales budget and $13 million marketing budget. Oversaw Amazon Vendor Central, Walmart/Wayfair DSV, and all aspects of production, product development, and SKU management.• Developed marketing, brand, sales, and product strategies, identify and capitalize on growth opportunities.• Developed and tracked KPI/ROI aligned with sales goals, and generate detailed reports to support strategic decision-making and enhance sales effectiveness.• Developed and implemented a strategic plan to expand market share, improve inventory management, reduce costs, and address anti-dumping issues effectively.• Executed comprehensive financial management, including budgeting for brand year, sales, and marketing, as well as cost analysis and resource allocation. Show less

• Led sales and marketing strategy for Caolion Cosmetics America, cultivating partnerships with retailers like Urban Outfitters and Sephora, driving SKU expansion.• Developed and optimized Caolion.com (KR & US versions) for SEO excellence, enhancing online presence and brand visibility.• Designed and implemented automated order workflow, enhanced ERP system functionality, and crafted impactful presentation kits for buyers, driving sales and operational efficiency.

Managed a US sales and marketing team of six and created a comprehensive digital and social marketing, and collaboration strategy.• Developed and managed http://www.gentlemonster.com/ US section brand website and online sales.• Led interactive Marketing strategy for brand eCommerce and brand collaboration with Nordstrom.

Managed creative content, marketing operations, and UI/UX with a $10 million budget, supporting successful partnerships with major brands such as Walmart, CVS, Target, Boots, and Dollar General.• Relaunched https://www.kissusa.com/, achieving a 680% increase in user engagement.• Led cross-functional teams in eCommerce, social media, digital creative, and online marketing.• Directed CRM marketing communications and execution strategies.• Analyzed online data to develop sales… Show more Managed creative content, marketing operations, and UI/UX with a $10 million budget, supporting successful partnerships with major brands such as Walmart, CVS, Target, Boots, and Dollar General.• Relaunched https://www.kissusa.com/, achieving a 680% increase in user engagement.• Led cross-functional teams in eCommerce, social media, digital creative, and online marketing.• Directed CRM marketing communications and execution strategies.• Analyzed online data to develop sales strategies that enhanced brand visibility and expanded the customer base.• Managed the end-to-end production of multimedia projects, including promotional videos and motion graphics. Show less

Managed online sales strategies, optimizing customer journeys, and driving revenue growth. Seeking to leverage expertise in eCommerce platforms, marketing strategies, and data analytics to contribute to the continued growth of KISS Products.• Developed and executed eCommerce strategies to drive online sales and enhance customer experience.• Managed day-to-day operations of the eCommerce platform, including product listing and inventory management.• Collaborated with… Show more Managed online sales strategies, optimizing customer journeys, and driving revenue growth. Seeking to leverage expertise in eCommerce platforms, marketing strategies, and data analytics to contribute to the continued growth of KISS Products.• Developed and executed eCommerce strategies to drive online sales and enhance customer experience.• Managed day-to-day operations of the eCommerce platform, including product listing and inventory management.• Collaborated with cross-functional teams to ensure cohesive branding and enhance user experience.• Produced online branded contents, including photo, video, design and motion graphic. Show less

Developed an online marketing strategy and promotional motion graphics. Managed websites for Oral-B and Allegra, coordinated social media efforts, contributed to NB's "Hit The Road" interactive marketing plan.• Coordinated and executed interactive marketing strategies for NB's “Hit The Road” campaign, integrating social media platforms and online TV shopping.• Produced engaging banner animations for brands like Oral-B and Allegra, showcasing creativity and technical skills.

Developed websites for Notorious B.I.G., Sean Paul, James Blunt, and P.O.D., and designed web templates for musicians including Sean Paul and Kid Rock. Contributed to online promotion strategies for Notorious B.I.G. and P.O.D.