Jy Meriel Kim Email & Phone Number

Seoul, Kr

Jung-Gu, Seoul, Korea

1. Lead strong media direction & strategy to tackle communication challenges in order to contribute business objectives across 3 divisions (Fashion, Watches & Jewelry, and Fragrance & Beauty)-Provide holistic media approach on campaigns to achieve communication & media objectives with offline(TV, Out-of-Home, Print, and Cinema & digital(display ad, OLV, social, search, etc.)-Supervise day to day campaigns & enhance performance optimization in digital area-Develop omni-channel media plans to create connection audience experience through paid media(Out-of-Home, Social, DA, etc.)-Manage holistic view of one brand voice to make a balance between branding and performance2. Integrate paid media strategy to cover all funnel (awareness to purchase) in conjunction with e-commerce launching in Fragrance & Beauty division-Manage eCom traffic strategy to increase both eCom sales & media efficiency through media analysis & optimization via digital(esp. FB/IG, Kakao, Search)3. Convey Chanel luxury brand image as a leading brand through media activities by dominating positions strategically to uphold brand position as a top brand-Powerfully convey innovative thinking with media activation & localization to give impactful visibility & user experience4. Develop insightful knowledge on the local market and customers for a better understanding of internal & global stakeholders5. Identify & create media directions for Digital Transformation through personalization & seamless journey

Singapore

-Developed annual media plan with target insights for awareness buildup and conversion-Provided consultative strategic planning and buying digital media across various media publishers -Achieved performance based campaign by analyzing & optimizing social through self-serve management

Korea

-Supported digital media planning & execution with full understanding of path to purchase journey-Supported brand communications of each products

Kangnam Gu, Seoul, Korea

-Executed Digital campaign to increase campaign performance based on traffic and sales-Optimized creative(content/message/CTA) for better CTR-Performed together with clients and vendors harmoniously with close cooperation.-Led the quality of banner creative through ideation with designers.-Developed annual planning proposal