Working in QCT Competitive Analysis Team, leading teardown efforts, managing teardown and lab engineering.1) Perform technical teardown analysis in the areas of Mobile, XR, Auto, Connectivity, and Computing, covering all QCT Business Units.2) Leverage all necessary tools, lab capabilities, pubic data, and personal experience to reverse engineer commercial products to derive an understanding of their architecture, circuits, BOM and block diagrams. 3) Raw data is organized, analyzed, and formed into a professional report for presentation to relevant audiences.4) Constant interaction with product management, architecture, engineering, finance, sales and marketing.

Leading video demo projects through the life cycle of idea inception, planning, design, implementation, collaboration with external partners, optimization, and demo hosting on trade show floor. • Competitive Analysis: Survey of industry leading edge technology, in the areas of 360° adaptive video streaming, human interaction, GPU accelerated AVC/HEVC video codecs and view synthesis. Profiling of available commercial and pre-release products. Attending various trade shows and technical conferences to collect new technology trends and features.• Project Design: Formulate demo projects to showcase and promote our contribution to on-going IP and standards, with leading technology features that appeals to visitors.• Project Management: Initial schedule estimation and weekly project status updates/adjustments.• External Collaboration: working with external partners to make sure on-time delivery and smooth integration. • System Engineering: Simulation, profiling, and end-to-end optimization to reach the best performance in video quality and streaming latency.• Demo Hosting: Show visitors how demo works, potential use cases, showcase our Technology. MWC2019: Interactive 360 Volumetric Video with Adaptive Streaming• Team Management: Platform team recruiting, training, weekly meeting, review. Video Lab management.

Lead cross-functional teams through life cycle of multiple projects and products. System Architect in Chipset Architecture Group oversaw design specification, prototyping, testing, performance / power optimization and competitive analysis.* Designed and deployed Touch HW prototypes on time and to specification by working with customers to gather requirements, conducting design and schematics reviews, modifying module and host interfaces for system integration.* Designed and developed demo devices for marketing team to engage targeted customers, allowing Qualcomm to have a presence in the AMOLED touch market.* Drove adoption of Qualcomm ImproveTouch architecture industry-wide by developing host-side touch power measurement methodology.* Supported Qualcomm Technology Licensing (QTL) defending Qualcomm's IP position in key litigations on multiple occasions.* Contributed to positioning products ahead of competition in global markets and provided latest specifications to internal sensor and IC design teams. * Deep dived into >30 commercial phones / tablets to analyze Touch / Display industry trends. * Performed Force Touch study on iPhones and Samsung phones and conducted Active Stylus study on iPad Pro, Microsoft Surface Pro and Samsung Note devices. * Analyzed patent profiles for corporate acquisitions and studied numerous patents on Touch / Display new features and implementation of leading competitors.* Built the full-fledged Qualcomm Touch Lab from ground up, for research, development, testing and validation. Oversaw test equipment procurements and provided training to teams.

Managed a team of 4 Staff Engineers. Led Multi-media (MM) Power System Team and MM Competitive Analysis Team to provide MM power benchmarks and competitive landscapes. * Laid the foundation of Qualcomm competitive analysis for MM products, as founding member of MM Competitive Analysis team. * Performed Audio, Video and Display power profiling, led Audio, Camera and Display competitive analysis on >50 commercial and internal phones / tablets, outlining benchmarks and feedback to strategy, marketing and development teams.* Created methodology to separate host, LCD and backlight power from battery-level power measurements.* Created rail and battery level power projections on MSM7x30 / 8660 chipsets for Audio / Video use cases* Performed rail and battery level power profiling with each SW release and collaborated with developers and power software team in optimizing performance and power.* Owned Audio and Video power use cases in internal and customer battery Day of Usage (DOU) metrics.

* Evaluated ARM C and SIMD performance by SIMD programming and profiling with Qualcomm Frame Rate Up-Sampling (QFRU), doubling Video playback frame rate.* Created framework for Video decoder / encoder power projections and optimizations.* Developed MPEG-4 / H.264 Video encoder firmware and driver in C on QDSP6 in MSM8650 platform as lead of Video Encoder FW team with 5 senior Firmware Engineers.* Provided QDSP hardware and instruction set improvement requirements by programming and profiling key library and application functions.

Contributed to product development lifecycle for multiple Qualcomm technologies. * Developed MPEG-4 / H.264 Video encoder firmware in assembly language on QDSP5 in MSM6k / 7k.* Supported key IP litigation by developing new Video encoder firmware to bypass Video HW Texture Engine.

Designed, implemented and verified CDMA2000 DSP components for Nokia CDMA engines.• Produced DSP requirements and design documents. Implemented DSP components in assembly/C language.• Worked collaboratively with cross-functional teams in designing ASIC, system, RF, and integration projects.

Developed 8k-point FFT/DCT mapping and assembly programming on Adaptive Computing Machine architecture• Delivered optimized JPEG/JPEG2000 codecs for Olympus Cameras, and Digital Video Broadcasting ISDB-T.

Developed DSP library in assembly code for Adaptive Computing Machine architecture. * Simulated end-to-end WCDMA systems, including transmitter, multipath fading channel, receiver and downlink chip-level channel equalization for high data rate users, in Simulink C S-function blocks.