Planned and implemented digital and physical marketing, partnership and advertising initiatives; led a guerilla marketing launch campaign garnering over 400,000 impressions with $0 ad spendGenerated over 15K+ following on social media platforms within 8 months of the company's official launch, exceeding monthly growth, engagement and conversion targets on primary social media platforms Conceptualized, executed and led the Drip Singapore Tiktok Account, achieving over 1M views and 3000+ followers within 7 monthsLed and collaborated in strategic partnerships with multinational clientele from Music, Fashion and Beauty industries including Universal Music Group, Elle Singapore and Sneakercon SEAMaintained and built relationships with previous strategic partners to form exclusive long-term contracts; built strategic relationships to reduce costs of goods and secured future collaborations for unique marketing campaigns and insertions

Developed and designed creative concepts and design strategies aligned with brand identities and marketing objectives using highly-relevant modern-day discussion topicsConducted thorough research and analysis of market trends and competitor designs to stay current and innovative in the ever-evolving design industry; utilizing Adobe Creative Suite (Photoshop, Illustrator) to create visually captivating designs for various marketing materials, primarily social media graphic elements across various mediums and platforms on a weekly basisCollaborated with cross-functional teams, including operations and logistics teams, to ensure consistent visual messaging and physical execution of major collaborations and marketing campaigns

Facilitated and assisted in the planning, leading and practical execution of various military and military-supporting tasks under the Singapore Armed Forces 1st Commando BattalionAdditionally supported the administrative wing of the 1st Commando Battalion, coordinating and planning various high-complexity collective military trainings and tasks

Conducted behind-the-scenes planning, buying and delivery of several digital and physical media campaigns involving Out-Of-Home placements, search engine optimizations and various social media platforms for 4+ large-scale clients including Toyota Motors and Gardens By The BayAnalyzed post and ongoing campaign performances and results to revise internal processes and provide recommendations for future effort; re-evaluated advertising spend of clientsOverhauled and automated the Microsoft reporting system for Toyota Motors; streamlined the reporting of KPI's to internal and external stakeholders; simplifying weekly individual report preparation timeNegotiated and communicated with several media vendors; negotiated and secured long-term partnerships with several traditional media vendors for discounted placements; reducing campaign costs

• Communicated and assisted customers at one of Cotton-On’s largest, most popular outlets, providing helpful, professional advice and assistance to the many shoppers, often receiving praise from both customers and supervisors• Communicated efficiently and effectively with customers and operated the cash register system and Point of Sale System (POS) to achieve a fast, enjoyable and easy experience for customers• Awarded “Employee of the Month” for the Month of January 2018• Well equipped with experience to combat stressful problems and situations that may arise