Specialized in worldwide scalable community management within the event industry. My expertise lies in developing cutting-edge platforms that resonate with contemporary audiences, particularly Gen Z. As a co-founder of Underpass Club and 22night, I have led initiatives that have significantly reshaped marketing strategies and community engagement in the event sector.Underpass ClubAs co-founder, I streamlined operations and enhanced workflows, helping to grow our community to over 50,000 members in 2023 and driving sales of more than 450,000 tickets through our peer-to-peer marketing platform. Our innovative approach has set new industry standards.22nightIn my role at 22night, I pioneered a plug-and-play solution that connects over 30,000 Gen Z'ers to more than 750 events annually. Recognizing the unique challenges of engaging this elusive demographic, I crafted marketing strategies that emphasized authenticity and genuine interaction, eschewing traditional advertising methods.Want to know more? Get in touch with me! Junior@underpass.club or Junior@22Night.com
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Mede-Oprichter22NightHuizen, Nh, Nl -
Co-FounderUnderpass Club Jan 2024 - PresentLondon En Omgeving, Verenigd KoninkrijkAs co-founder of Underpass Club, I streamline operations and enhance workflow for our team. Together, we've crafted a potent peer-to-peer marketing platform, selling 450,000+ tickets and growing our community to 50,000+ members in 2023, setting new industry standards. -
Mede-Oprichter22Night Jan 2021 - PresentAmsterdam, Noord-Holland, NederlandAs the co-founder of 22Night, I led the development of a plug-and-play solution that annually connects over 30,000 Gen Z'ers with more than 750 events. Recognizing the challenges of engaging the hard-to-reach Gen Z generation, I designed strategies that prioritized authenticity and genuine connections over traditional paid advertisements and influencer marketing.Key Responsibilities and Skills:- Strategic Leadership: Guided the overall vision and strategy of the company, ensuring alignment with market needs.- Market Analysis: Conducted in-depth research to understand Gen Z preferences and behaviours.- Innovative Marketing: Created unique, engaging marketing campaigns that resonated with Gen Z.- Scalability: Developed scalable solutions to streamline event promotion and attendance.- Networking: Built strong relationships with event organizers and industry partners.Collaborating with a dedicated team of 8 members and my co-founder, we secured major partnerships with non-event companies like TrainMore, STËLZ, and Jägermeister. My skills in strategic leadership, market analysis, innovative marketing, and scalability have been crucial in successfully connecting Gen Z with meaningful event experiences. -
DjFreelance Jul 2018 - PresentOver the past six years, I have built a strong network of event organizers and gained extensive experience in communication within the event industry. I am well-acquainted with the Dutch events market and have performed at various major festivals. A highlight of my career was closing a festival stage at Het Amsterdamse Verbond.
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Talent Strategy InternAccenture Jul 2021 - Apr 2022Amsterdam, Noord-Holland, NederlandParticipate in the health and well being strategy to maintain vitality in the workforce by offering programs and initiatives for the mental and physical health of the employees within the company
Junior B. Education Details
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Roc Top Amsterdam -
College De BrinkMavo
Frequently Asked Questions about Junior B.
What company does Junior B. work for?
Junior B. works for 22night
What is Junior B.'s role at the current company?
Junior B.'s current role is Mede-oprichter.
What schools did Junior B. attend?
Junior B. attended Hotelschool The Hague, Roc Top Amsterdam, College De Brink.
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Mark Junior Murray, B.Sc. (Hons)
Media & Public Affairs Consultant | Journalist | Broadcaster | Indigenous Business OwnerNew York City Metropolitan Area1yahoo.com
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