As co-founder of Underpass Club, I streamline operations and enhance workflow for our team. Together, we've crafted a potent peer-to-peer marketing platform, selling 450,000+ tickets and growing our community to 50,000+ members in 2023, setting new industry standards.

As the co-founder of 22Night, I led the development of a plug-and-play solution that annually connects over 30,000 Gen Z'ers with more than 750 events. Recognizing the challenges of engaging the hard-to-reach Gen Z generation, I designed strategies that prioritized authenticity and genuine connections over traditional paid advertisements and influencer marketing.Key Responsibilities and Skills:- Strategic Leadership: Guided the overall vision and strategy of the company, ensuring alignment with market needs.- Market Analysis: Conducted in-depth research to understand Gen Z preferences and behaviours.- Innovative Marketing: Created unique, engaging marketing campaigns that resonated with Gen Z.- Scalability: Developed scalable solutions to streamline event promotion and attendance.- Networking: Built strong relationships with event organizers and industry partners.Collaborating with a dedicated team of 8 members and my co-founder, we secured major partnerships with non-event companies like TrainMore, STËLZ, and Jägermeister. My skills in strategic leadership, market analysis, innovative marketing, and scalability have been crucial in successfully connecting Gen Z with meaningful event experiences.

Over the past six years, I have built a strong network of event organizers and gained extensive experience in communication within the event industry. I am well-acquainted with the Dutch events market and have performed at various major festivals. A highlight of my career was closing a festival stage at Het Amsterdamse Verbond.

Participate in the health and well being strategy to maintain vitality in the workforce by offering programs and initiatives for the mental and physical health of the employees within the company