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Jessica Day believes that the most meaningful, business-impacting marketing programs are built on the customer voice. As CMO of IdeaScale, she has lived this value by launching IdeaScale's first user conference, driving five-star reviews across industry sites, generating an ongoing customer-led podcast and webinar series, and much, much more which has created IdeaScale's best in class SEO performance and millions of dollars in pipeline.Through the use of storytelling, multichannel media, and brand advocacy, Jessica has created customer-content driven marketing programs that drive over 10,000 inbound prospects leads per year and thousands more subscribers in a demand generation strategy that has grown the business over 300% grown in seven years.She has also applied these skills in her not-for-profit, volunteer work.
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Community Advocacy Customer Marketing LeadDropbox Apr 2024 - PresentSan Francisco, California, Us-Created first unified customer marketing community advocacy strategy and first set of data resources and metrics, tracking nearly $11 Million in customer-influenced revenue with custom tracks for different personas based on profile.-Managed two team members who maintained community advocacy programs across Slack, review profiles, Champions portal, virtual and in person events, and more. -Demonstrated a 30% improvement to multi-product adoption in customers participating in advocacy programs-Working with innovative digital leaders at many of the world’s most recognized companies, with Enterprise companies such as JAMF, Figma, Hubspot, Daracon, Wag!, Mary Kay, Dealer.com, Crunch Fitness, Hearst, Vox, and many more.-Instituted a continuous learning program for team members which featured guest speakers from Google, Glean, Gong, Adobe and 12 others to ensure Dropbox follows best in class customer marketing protocols.-Winner of three Hack Week project awards including the “Doing Good” at Dropbox award, “Most Cross-Collaboration” award, and “Best Idea” -
Customer Marketing ManagerDropbox Jan 2022 - Jul 2024San Francisco, California, Us-Built the first Dropbox Customer Advocacy Program globally - over 1,100 active Champions to date that fulfills more than 60% of customer marketing requests to date. This program also maintains above average engagement rates vs. other similar programs (75% engagement vs. average of 63%).-Engaged over 700 customers in various events throughout the year-Moved to first place in G2, 2nd place in Capterra, and 4th place in TrustRadius competitive matrices. -Achieved various awards including “Most Loved” and “Top Rated” placements.-Increased traffic YoY to customer stories by 55%-Published 29 new story content pieces to the customer hub-As Planet DBX Co-Lead, tripled the number of VTO hours for Dropbox sustainability volunteering. -
AdvisorRyestrategy Jan 2022 - PresentSeattle, Washington, Us -
Founding MemberMag Impact Collective Jul 2018 - PresentDallas, Texas, Us -
Co-Founder, AdvisorIdeascale Jan 2022 - Feb 2023San Francisco, Ca, Us -
Co-Founder, Chief Marketing OfficerIdeascale Mar 2018 - Jan 2022San Francisco, Ca, UsTook IdeaScale from a US-centric SaaS start-up to a global platform with 4.5 million end users. Led and executed three full brand redesigns from stakeholder interviews to the conversion of all online and offline assets.Orchestrated a multi-channel content strategy that led to best-in-class domain authority of 68 or higher with most competitors trailing by 10 points or more. -
Co-Founder, Vp Of MarketingIdeascale Apr 2015 - Mar 2018San Francisco, Ca, UsCreated an inbound marketing program that generates 95% of all new business opportunities. Launched IdeaScale's user conference (now in its seventh year): Open Nation. This customer retention strategy has improved renewal rates by as much as 10%.Created and maintained a library of more than 150 customer marketing assets which exceed all other competitor libraries by a factor of two. -
Co-Founder, Customer Marketing ManagerIdeascale Jul 2012 - Apr 2015San Francisco, Ca, UsLaunched and produced IdeaScale's podcast which features innovation leaders from top brands such as NASA, Yamaha, Clorox, Graybar, and many others. Currently rated at five stars on Apple Podcasts.Designed IdeaScale's bespoke, automated brand advocacy program from the ground up which identifies, activates, tracks, and rewards all brand advocacy activities. Has increased customer content volume by 25%.Designed IdeaScale's IM Awards in order to celebrate top- performing customer strategies and generate press interest in IdeaScale. This has contributed a 10% increase in referral traffic. -
Marketing And Brand CoordinatorAscentium Dec 2008 - Apr 2011Responsible for coordinating various aspects of marketing Ascentium to its new and existing client base• Writing copy for Ascentium online and offline communications including case studies, web copy, portfolio book content, and more• Coordinator for all corporate event participation including budget, decoration, messaging, and goals• Creation of event materials & collateral including invitations, advertisements, and giveaways• Launched and managed library of marketing assets available to all Ascentium employees
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Marketing CoordinatorKnee Deep Marketing Aug 2007 - Dec 2008Responsible for project management and marketing coordination• Coordinated parties, large-scale conferences, and events including Marketing Connections and Microsoft’s Who Are You campaign sponsorships• Responsible for all copy-writing of various technical and creative projects for clients including Microsoft, TubePulse, and Penton Media.• Tracked expenses and managed library of Knee Deep resources including Powerpoint presentations, Excel databases, and all creative assets.• Managed industry research and presentations for Knee Deep clients as part of both competitive and informational analysis.
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Amazon ReaderAmazon.Com Sep 2007 - Dec 2007Seattle, Wa, UsIndependent reader and editor for the Amazon Breakthrough Novel AwardsResponsible for reading and evaluating up to 100 novel excerpts per week and independently managing work load and timeTracking results and presenting opinions to Amazon and Penguin editors -
Coordinating EditorSeattle Review Sep 2006 - Jun 2007Responsible for management of all components of the literary journal• Managed quarterly publication schedule, inclusive of working with the Design department as well as external vendors to ensure deadlines were met and subscribers across the country received their journal on time• Managed a team of readers as well as managing two assistants to vet incoming submissions, distribute to readers, then collect feedback and communicate to authors• Coordinated first full redesign of the journal in over 20 years, inclusive of magazine format, layout, and overall feel• Managed Access Database of contributing authors, subscribers, and distributors• Responsible for monthly finance reports, generated in Excel, for presentation to the Journal’s Management Board• Represented the Seattle Review at events, including generating marketing material (from free copies, to t-shirts, to creation of a booth for AWP 2007, the largest literary conference in the US.)
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Creative InternGrey Advertising Incorporated May 2005 - Aug 2005Engaged in all levels of creative strategy and production for Sticky Grey clientsGenerated advertising concepts for Grey clients including Starburst, Frontier Airlines, Tanqueray, and Milky Way, several of which were produced and put into marketResponsible for generating all copy material produced for ad concepts as well as professional presentations to creative directorAssisted in generating visual ad layouts in Adobe Illustrator and Photoshop while working in a cooperative team
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Senate PageUnited States Senate Sep 1998 - Jan 1999Washington, District Of Columbia, Us- Dan Boyer, SupervisorResponsible for serving U.S. Senator's personal demands, conveying government documents, and aiding inter-office communicationPerformed secretarial duties of scheduling and filing for all Republican U.S. SenatorsDelivering personal and official documents across the U.S. Senate campus
Jessica Day Skills
Jessica Day Education Details
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University Of WashingtonCreative Writing -
Allegheny CollegeEnglish - Creative Writing
Frequently Asked Questions about Jessica Day
What company does Jessica Day work for?
Jessica Day works for Dropbox
What is Jessica Day's role at the current company?
Jessica Day's current role is Customer marketing, brand advocacy and storytelling.
What is Jessica Day's email address?
Jessica Day's email address is so****@****hoo.com
What is Jessica Day's direct phone number?
Jessica Day's direct phone number is +160370*****
What schools did Jessica Day attend?
Jessica Day attended University Of Washington, Allegheny College.
What are some of Jessica Day's interests?
Jessica Day has interest in Civil Rights And Social Action, Environment, Arts And Culture.
What skills is Jessica Day known for?
Jessica Day has skills like Social Media, Content Strategy, Copywriting, Marketing, Social Media Marketing, Digital Strategy, Marketing Strategy, Creative Writing, Digital Marketing, Seo, Advertising, Editing.
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