I managed and owned the functions of PR, media relations, speaker opportunities at conferences, event partnerships, internal communications, and media partnerships at CoinDCX. Firmly believing in the use cases of blockchain technology and what Web3 has to offer, here my role was broadly but definitely not limited (well, it's a Unicorn StartUp and that explains much more than said) to strategizing national and international PR strategy for creating awareness, educating users on the use cases and positioning CoinDCX as one of the leading crypto exchanges in India. Established thought leadership of CXOs & Leadership Team through on-ground-leadership visibility in web3 and fintech events, event sponsorships, and media deals (media planning and buying in newspapers, magazines, broadcast channels, and digital-only news platforms) to reinforce that we are building for the world from India. There is more!I was the Project Manager of India's Premier Web3 event, Unfold 2022 & Unfold 2023- organized by CoinDCX which included the Web3 Conference (we got Balaji Srinivasan as the speaker, woohoo!), with over 1700 registrations and a whopping 600+ turnout at the conference, the hackathon saw 250 Web3 developers as participants in 100+ teams, 86 project submissions and over $60,000 in bounties distributed to the winners sponsored by 13 leading global Web3 companies.Before this, I was involved in building and maintaining the reputation of brands while paying attention to intricacies, passively observing the world around me along being awestruck, learning, and delivering results in the ever-evolving world of creative storytelling. I was associated with India's largest PR Consulting Agency - Adfactors PR for almost 3 years and very capably handled the planning, strategizing, and execution of integrated PR for clients in Hospitality (B2C), Technology (B2B), Corporate PR, Consumer Tech, Corporate Social Responsibility (CSR), and start-ups in SaaS, Fintech, Investment, and Retail sector along with Crisis Management. During this stint, I've also been part of business development pitches and contributed to Thought Leadership social media posts for the Personal Branding of CXO. My interests include reading prose and poetry, having conversations on the blockchain technology shaping the future of the world, digging about innovative climate-tech startups putting a ding in the universe with a strong affinity and enthusiasm towards organizations working in the space of social impact and protecting our home, our planet 🌏. Let's connect to know more and grow!