Elements Massage is dedicated to delivering an extraordinary experience, one client at a time

Grew Northeast Services Sales by 42% to $259 million. Responsible for developing business analytics solutions and services across the Northeast. Directed a team of 25 sales professionals representing 5 service lines: Strategy and Analytics, Digital Front Office, Systems Integration, I/T Outsourcing, and Business Process Outsourcing. Client engagements included: matching IBM solutions to client strategic imperatives, developing compelling business cases, assessing client data, technology and organizational readiness, recommending platforms, and executing change management. Emphasis on Consumer Products and Retail client base.

A $234 million global media advertising agency servicing over 30 major clients and investing $4B in media spend. Hired by CEO to spearhead the transformation to a differentiated go-to-market operating model which tied agency compensation to client revenue growth. Drove organizational restructuring to effectively redeploy key talent into the new operating model while saving $9MM in cost.

Responsible for $630MM in beverage sales from Virginia to Maine. Led customer and marketing planning across 16 divergent franchise bottling companies. Directed team of 15 sales professionals. Highly effective consensus builder who executed national marketing programs, new product launches and promotional activity across major retail chains. Monitored marketplace and retail execution and implemented corrective action to improve performance.

Appointed by the CEO to lead the company’s three-year strategic initiative to revitalize the North American franchise bottling sales system. Created and executed a transformation project plan comprised of 3-planks: 1) Selling Excellence, 2) Business Analytics, and 3) Supply Chain Optimization. Designed, staffed and managed 75-person, cross-functional project implementation team including sales capability, operations, technology and consulting resources. Revolutionized Business Analytics capability through the design and implementation of a $75 million sales data warehouse, spanning master data, ETL, analytics, reporting and dashboards

As CFO of a $1 billion division servicing restaurant and hospitality customers, doubled profitability to $300 million while accelerating top-line growth, by partnering with the senior team to execute a comprehensive three-year turnaround plan. As part of Strategic Account Acquisition team, secured 4 new national accounts (Applebee’s, UNO, Blimpee’s, and Baja Fresh) gaining 2 points of share and and re-invigorating Pepsi Foodservice’s brand in the marketplace