Irene Choi

Irene Choi Email and Phone Number

Digital Marketing Manager
Irene Choi's Location
Seoul Incheon Metropolitan Area, Korea, Republic of
About Irene Choi

Digital Marketing Manager- Google Analytics certified- Marketing campaign performance measurement and data analysis using GA and GTM (Google Tag Manager)- Digital marketing optimization with analytics tools (Adobe, Google, Socialbakers)- 6 years of experience in digital marketing with creative insights & project management skills.- Develop day-to-day client relationships to drive client’s business through innovative digital campaigns, platforms and media.- Develop strategies for brand building on social media- Expertise in communicating with global/local partners including digital marketing/web agencies

Irene Choi's Current Company Details

Digital Marketing Manager
Irene Choi Work Experience Details
  • Iprospect
    Marketing Tech Leader
    Iprospect Feb 2017 - May 2017
    Gangnam-Gu, Seoul, Korea
    - Internal/external client communication & project management related to data consulting- Insight reporting- Digital marketing platform (Google Analytics, Data Studio, etc.) maintenance
  • Elsol Company
    Growth Hacking Manager
    Elsol Company Jul 2016 - Dec 2016
    Mapo-Gu, Seoul, Korea
    - Analyzed commerce data and developed action plans with growth hacking processes.- Set quantitative and qualitative KPIs conducted PDCA (plan-do- check-act).- Monitored and improved KPIs by service improvement, promotion and media strategies, website optimization, etc.- Boosted sales of ecommerce sites by max. 84% with growth hacking.- Improved KPIs such as revenue, conversion rate, etc. via 11 PDCAs.- Employed MailChimp solution, analyzed data and gained insights to enhance conversion
  • Dmajor Inc.
    Social Media Analyst
    Dmajor Inc. May 2015 - Jul 2016
    Gwacheon, Gyeonggi-Do, Korea
    - Google Analytics strategy, implementation, custom reporting and full-time consulting- Digital marketing performance analysis including websites, social media, display ads, SEO, etc.- Digital marketing channel and campaign optimization and targeting strategy- Campaign and media KPI setting, measurement, monitoring and analysis reporting- Internal digital marketing training and insight sharing including guidelines, seminar, global trends, etc.- Created social media analytics framework and digital marketing KPI modeling guide
  • Aia
    Digital Marketing Manager
    Aia Mar 2014 - Apr 2015
    대한민국 서울 중구
    1. Social Media Management- Content planning, monitoring & analysis for social platforms (Facebook, YouTube, Blog)- Cross-channel social marketing campaign planning & execution2. Digital Marketing Campaign Management- On/offline integrated promotion campaign planning3. Website Management- Web content management system management- Web & social media optimization with Adobe, Google, Socialbakers analytics tools- Website design & content improvement
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  • Re-All Creative
    Content Manager
    Re-All Creative Jul 2013 - Mar 2014
    대한민국 서울 강남구
    - Social media content planning & management- Execution planning to achieve KPI (Facebook fan & blog visitor #, etc.) for brands- Seasonal & brand-related content, event, ad planning to improve engagement- Social media analysis & optimization with Facebook Insight & Google Analytics- Internal (planners, designers, etc.) & external (clients, partners) marketing communication
  • Udali Communications
    Digital Marketing Manager
    Udali Communications Mar 2011 - May 2013
    대한민국 서울 강남구
    Digital Marketing Planning- Microsites, web & mobile display ads, on/offline integrated promotion campaign planning & management- Social media content planning, campaign management- External communication with clients, partners, etc.

Irene Choi Education Details

Frequently Asked Questions about Irene Choi

What is Irene Choi's role at the current company?

Irene Choi's current role is Digital Marketing Manager.

What schools did Irene Choi attend?

Irene Choi attended Sejong University.

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