Perpetua (www.perpetua.io) is a subsidiary of Ascential Group, headquartered in Canada. It is a SaaS software company that helps merchants and brands realize the automatic delivery of advertisements through AI. It has been rated as the number one in the world by many authoritative media. Perpetua entered China market in 2022 and serves Chinese merchants going overseas.- Build sales, marketing, and customer success teams, be responsible for Perpetua China's P&L. The revenue in 2023 (Year To Date) has increased 6 times compared to 2022.- Work with Perpetua global R&D team, improve product functions to meet with China customers' requirements, design China GTM strategy including pricing structure, promotion plan and customer service SOP.- Invest in content marketing and channel development, achieve low-cost online customer acquisition and promote the Perpetua brand.

4KMiles (www.4kmiles.com) is an Amazon Advertising global partner and we help China sellers and brands go global. In 2021, as a leading digital advertising companies in China, 4KMiles was acquired by Ascential group. - Built the Amazon DSP business from scratch. Expanded the team to over 50 people across multiple functions and covering 6 major cities across the country. - Be responsible for P/L. Achieved an 8-fold increase in revenue in 3 consecutive years. Won more than 1000 clients including China top brands like Midea, TCL, Loctek, Aukey, Anker, and etc. - Opened up non-seller New business, successfully won game and financial technology customers such as Mihayou, Lilith, and Webull Fintech. - Maintain Strategic Relationship with Amazon China. Rank as No.1 in service scorecard. Develop partners and promote company brands in online/offline Marketing events. - Develop market channel partners and establish cooperation with domestic leading digital advertising companies such as Blue Media Group, Cheetah Mobile, ShareIt, etc.

Working in Headquarter office, cowork with 9 regions and 44 Hubs to drive the Sign to Live process for all hotels. Improve the conversion, shorten the onboarding time, and increase the revenue. - Design and lead business Dashboard development, improve the process transparency so as to find the key problems to fix, help the top leaders understand daily business progress.- Push Contract Signing Record Video and OTA Account & Password authentication functions to be built in system, drive the conversion improved from 70% to +90%, and the leading time decreased from one week to 3.7 days.- Analyze OCC, RevPar, liquidation and other data, propose the improvement areas for price control logic. Help Company re-evaluate ~400 hotels, adjust the price control algorithm and liquidation rules.

- Lead a team to manage overall business growth for Amazon new market (India and Middle East) - Cooperate with Amazon India and ME local team to resolve China sellers pain points (logistics, payment, company setup, tax, legal and etc.) when selling to the local place. - Be responsible for East China region and part of North China region overall business growth. (About 20% of Amazon China global selling business)- Provide consultant services for factory/brand based sellers. - Work with local government and associations to build e-commerce ecosystem and develop partners.- Won full score (5.0) manager rating in the organization.

- Manage 5 business departments (Purchasing, E-commerce Operations, Product and R&D, O2O and B2B), total 70 people with 8 direct reports.- Led the team to successfully exceed the 2016 Revenue and Profit target. In 2017 Q1 and Q2, expanded the fashion and health-care categories, which not only got several times increase in the two categories, but also achieved the overall business target.- Finished the HK purchasing company acquisition and integration, built oversea warehouses in HK and Japan, started the direct-purchasing project from Italy in Organic Foods and Fashion products.- Optimize the O2O offline store operation. Initiate the Christmas and New Year promotion with other supermarkets, boom the Health-Care and Beauty products sale and online traffic.- In alliance with other big retail groups to expand the B2B business and increase SKUs.- Led the loyalty program. Through the user mapping, big data, and scene marketing, try to move the customers from offline to online with lower costs.- Follow the compliance standard to setup the internal operation standards and documentations. Well setup the business procedures and organization structures to continuously improve the business.

- Lead 3 departments (E-commerce Operation, Supply Chain and Customer Service), total around 60 people with 7 direct reports.- Plan and manage daily business to drive the GMV growth, recruit people and build the team. Directly led the company Mar 23rd and Jun 18th promotions，achieved revenue growth and the highest ASP (Average Selling Price) in the history.Coach the team in site category and brand planning, setup rules about merchants rating and traffic distribution, which doubled the whole site purchasing conversion rate.Successfully setup the logistics channel and oversea warehouse and promote it to all sellers. Increase the overall site delivery time.Outsource the front line customer service functions to improve the efficiency and decrease the costs. Initiate customer loyalty program.Department Head of Merchants Development （2015.6 - 2015.12）Mogujie.com (Hangzhou, China)- Founded the department from zero and increase the team size to 12 people (2 locations).- Manage 3 functions (Sellers Activities, Training and Communities) (website: http://bbs.xiaodian.com)- Design a series of projects like service outsourcing, operation agency so as to improve sellers working efficiency and decrease the costs.CEO assistant （2014.11 - 2015.6）Mogujie.com (Hangzhou, China)- Key member in D-round financing ($200M) project. and won the 2015 Annual CEO award.- Business Planning and Strategy development in the Social Shopping business model transition.- Improve internal operations and cross department collaborations.

Manage two functions: Great China Newbie sellers account management team, and sellers management business programs:- Lead a team to manage GC newbie sellers, contribute to eBay GC revenue.- Work with cross functional teams to design Newbie sellers business strategy, optimize daily management and process. - Business partner role in the strategic Oversea Warehouse program, drive the warehouse adoption rate. - Lead the New Market entry programs, help Chinese sellers to step into new emerging market. Setup business model and process.- Support the Mobile program. Research buyer behavior, optimize Mobile Applications, and Marketing best practices and listing template for sellers to increase their business penetration on the Mobile platform.- Work as the business partner in the SalesForce CRM account management program, provide business requirements, participate into process design and system implementation. Manage North China all Top Sellers in Soft Goods vertical (Home Furniture, Home decoration, Fashion, Jewelry & Watch category). Drive and grow sellers’ business on eBay platform. (2012.4 – 2014.1). - Managed Top Sellers, including all Top Merchants in N.China Soft Goods vertical. - Delivered end-to-end consultation service to sellers. Contents including inventory selection, listing optimization, cross sale, marketing promotion, order fulfillment and after-sales service and etc.- Data analysis in category, site, buyer and etc, help sellers make business directions. - Supported category promotions in wedding dress, seasonal women clothes, outdoor furniture and etc. The promotions bring traffic, boost business and win good reputation for Chinese sellers.- Initiated the TA program, which helps Domestic brand merchants to sell on eBay. - Main speaker in Quarterly China Seller Seminar.

- Account for Infosys China business development in the Manufacture industry. Build and manage sales pipeline by driving existing account growth and generating new accounts.- Qualify and close deals. Drive and organize people from different function teams in key sales activities.Achieved +100% YOY revenue growth, opened 3 accounts and built sales pipeline.- Lead key sales activities like proposal review, quotation, negotiation and signing contract. Ensure timely money back to realize AR target (Value and Time).- Manage portfolios of projects at various locations with focus on financial (Operating margins, revenue productivity)and people (Appraisals, attrition, employee satisfaction).- Represent company and interact with client senior management team. - Align with cooperate strategy to define, develop and optimize sales strategy and solution offerings.

- Collaborated multinational and cross-functional teams to build Global Accenture Customer Innovation Center, which focus on Accenture China retail and consumer goods industry business development.- Supported project selling and won $20M projects from 6 global clients. - Led team to reengineer support processes for one of China biggest mobile clients and achieved the first IT Service Management Project successful delivery in Accenture China.- Participated in building global project and service center for a client. Managed a team of 25 engineers to support over 50 supply chain applications and complete 6 level A projects, yielding $3.5M savings.- Awarded "Accenture Top Performer" twice.

- Built the China Partner Support business from scratch and increased the team size from 5 to 23.- Managed Microsoft China North region Golden Partners and National wide all Distributors.- Supported sales team to improve North region revenue from $15 million to $32 million in one year and contributed to 30% YOY Microsoft China revenue growth goal.- Setup "Partner University" to improve partner competency, which delivered + 150 trainings/ year.- Acted as Chief Editor of Microsoft Channel Magazine with 800 subscriptions.- Founded 80 people business including Newsgroup and Office support, which contributed the upgrading of "Microsoft Asia support center" to” Microsoft Global support center".- Won "Best Employee” and "Annual Best Team" awards.