Junlong Ye, Cfa, Acca Email & Phone Number

United Kingdom

London, England, Gb

Modern Fintech relationship bank, committed to empowering established SMEs to succeed.

London, Gb

GoHenry is a mission-driven organization striving to improve financial literacy among young people. With over a million members improving their money skills every day, it has been recognized as one of Tech Track’s top 50 fastest-growing UK companies and was nominated for 'Best Personal Finance App' at the British Bank Awards 2020.In my role as a Finance Technical Business Analyst, I:• Successfully cleared all historical backlog and fulfilled all data requests for annual audits and the FP&A Casual project, ensuring timely and accurate financial reporting.• Streamlined financial reporting by automating all FA deadline-driven reports and identifying and rectifying numerous bugs, significantly enhancing the quality of reporting.• Enhanced the data quality and integrity of overall reconciliation processes, which included significant contributions to a pioneering project investing in cryptocurrency.• Improved the integration of the data platform across multiple systems, facilitating near real-time analysis and reporting.• Upgraded and automated the Business Analyst report for financial accounting, established robust monitoring of membership fees, and optimized the fee collection process.• Proactively managed the execution of the business plan and projects in collaboration with the engineering and data teams in an agile environment, ensuring continuous delivery, quality management, and document maintenance.• Led the development of project scopes, objectives, and roadmaps, involving all relevant stakeholders to ensure technical feasibility.• Drafted detailed functional and technical specifications based on a deep understanding of project requirements.

Singapore, Singapore, Sg

Frasers Hospitality UK, a subsidiary of the Frasers Property Group, manages assets worth over £30B. With a portfolio exceeding 65 high-end serviced apartments and renowned hotel brands like Malmaison and Hotel Du Vin across the EMEA region, it stands as a premier player in the hospitality industry.In my role as an FP&A Analyst, I reported directly to the Finance Director and collaborated closely with the C-suite management team and other departments to drive strategic decisions.• Pioneered and significantly enhanced processes for performance management, reporting, forecasting, and budgeting, ensuring streamlined operations and data-driven strategic planning.• Constructed a robust data warehouse from scratch and implemented a self-service BI solution (Power BI), revolutionizing data accessibility and utilization across the organization.• Spearheaded the migration of our hotel management system from Epitome to HMS Cloud, facilitating improved system efficiency and user experience.• Led the financial modelling for the refurbishment of several REITs hotel chains with a portfolio exceeding £200m, providing crucial insights for investment decisions.• Championed the budget approval process for CAPEX, ensuring judicious resource allocation and financial prudence.• Prepared comprehensive 5-year budgets annually and rolling forecasts monthly, accompanying them with insightful commentaries for the board pack to aid strategic decision making.• Fostered cross-departmental relationships and shared market trends with executive leaders, driving continuous improvement solutions throughout the organization.• Played an instrumental role in achieving the company's strategic goals through astute operating and financial planning.

Singapore, Singapore, Sg

As a Senior Finance Analyst, I leveraged my expertise in Excel and financial modeling to drive strategic financial decisions. I also collaborated with cross-functional teams to enhance pricing models and ensure data accuracy.• Mentored the finance team, enhancing their Excel capabilities and fostering a culture of continuous learning.• Developed intricate financial models to support strategic decision-making.• Managed the month-end process and oversaw month-end consolidation, ensuring timely and accurate financial reporting.• Collaborated with the sales and revenue teams to refine the pricing model and yield reports, driving revenue optimization.• Led and enhanced the ratio analysis for properties, providing critical insights for business decisions.• Employed an analytical approach to data collected across the region, challenging the GM and finance teams on data correctness and completeness.• Assisted the Director, Value Tracking, in facilitating the quarterly forecasting and annual budgeting planning processes.• Designed and built data models in TM1 and Jedox, enhancing the company's data infrastructure.• Ensured P&P compliance, particularly supporting internal audit compliance processes.

Singapore, Singapore, Sg

As a Finance Analyst, I played an instrumental role in ensuring data accuracy, leading system migrations, and training staff in new systems.• Ensured alignment between group reports and local reports for actuals, and ensured forecasts were updated by various properties, challenging teams on any data issues.• Led the data migration process during the finance system change from Sage to SAP, ensuring a smooth transition.• Served as a superuser during the new procurement system and hotel management system upgrade, ensuring system optimization.• Provided continuous training and coaching on SAP project module, Assets module, Capex module, Procurement system, and hotel management system, enhancing team efficiency.• Designed financial presentations for management meetings, clearly communicating complex financial data.• Redesigned and automated cashbooks and bank reconciliation processes, increasing process efficiency.

Singapore, Singapore, Sg

As a Technical Services Coordinator, I managed project spending and supported refurbishment projects, implementing automation to enhance efficiency.• Managed and redeveloped a project management system to track and monitor project spending of over £60m, ensuring fiscal responsibility.• Automated finance revenue journal upload which links directly to the hotel management system, improving data accuracy.• Supported the project management of refurbishment projects, contributing to successful project completion.

As the Marketing Manager at Hefei Zifeiyu Commerce and Trade Co., Ltd, I developed and executed comprehensive digital marketing strategies, driving brand recognition and sales growth in a dynamic market.• Developed and implemented a cohesive digital marketing strategy that drove brand awareness, customer engagement, and sales growth.• Managed all aspects of our online marketing operations, including content strategy, SEO, SEM, email marketing, and social media.• Collaborated with cross-functional teams to align marketing initiatives with sales goals, ensuring consistent brand messaging across all platforms.• Tracked, analyzed, and reported on marketing KPIs to senior management, providing insights and recommendations to optimize performance.• Conducted market research and competitor analysis to identify trends and opportunities in the market.• Leveraged analytics tools to monitor and evaluate customer behavior, market trends, and ROI, adjusting strategies as needed to optimize results.• Organized and managed promotional events to enhance brand visibility and build customer relationships.

Beijing, Beijing, Cn

• Project management, credit control, and analysis

Beijing, Beijing, Cn

Master'S Degree, Marketing, Edinburgh Business School

Master'S Degree, International Management With Finance

Financial Management

Cfa Charterholder