I lead strategic marketing and demand generation for APAC.

Employee Number✌🏽 (And you know what they say, "second the best" 😂)GIAGO is a global snack food company and comedy platform that gives you access to comedy from creators all over the world. Founded by a few lovable larrikins, the business idea was, ironically, born from what sounds like the beginning of a joke. “A Scotsman, an Englishman and an Australian walked into a Chinese restaurant...”We aren’t kidding. This happened. The result of that culinary moment is a company that brings together two of life’s greatest connectors – food + comedy. Our belief is that life and laughter is better when shared, and where laughter and joy reign supreme, the weight of the world is left behind.- Watch this space -

I help entrepreneurial lawyers build and implement their online marketing strategies

As part of Koala's Senior Leadership Team, I led digital experience and innovation across the three markets - Australia, Japan and South Korea - and drove the lifecycle marketing strategy for CRM, email marketing, customer reviews acquisition and customer referral program. My team was responsible for delivering optimised omni-channel experiences to attract, nurture, convert and retain customers. I played a key role in developing innovative and creative ideas for acquisition and ensuring that the customer is at the centre of each touchpoint.Some key goals that I smashed were a 42% increase in Customer Review conversion - with 250 5-star reviews received mid- quarter and implemented EDM campaign strategies that consistently delivered above metrics and revenue targets. I also co-led the Salesforce Marketing Cloud implementation, ensuring that it aligned with the digital transformation and data infrastructure projects.

I head up Deloitte's CRM Transformation team in the Clients, Industry & Markets group, a new team established following the firm's implementation of Salesforce (Jupiter) in June 2020. I played a critical leadership role on the deployment team as the CRM/Marketing business leader to help shape the change, functional design and operational strategy. I also sat on the firm's Executive steering committee and represent Australia on the Asia-Pacific Design & Delivery Board. In my leadership role, I work directly with the Clients, Industries & Markets partners to drive and influence CRM adoption and embed the change management approach to meet the firm's sales excellence objectives.

How lucky am I?I get to lead a team of untreatable social media addicts, data rock stars, and devotees of engaging user and web experience. I recently transformed our team from being the Digital Marketing team to the Digital Experience team as our focus shifts from just delivering tactical marketing to delivering a connected and optimised digital end-user experience. The Digital Experience team is a core part of Deloitte's internal marketing agency, aka the creative heartbeat of the Marketing, Communications and Business Development (MCBD) team.My snazzy portfolio includes:- Defining the digital experience strategy for the firm; including social, search, paid, blog, CRM, website, marketing automation and analytics- Driving the performance and effectiveness of all digital platforms and channels and optimising our digital technology infrastructure- Exploring and innovating with experiential marketing technology - robotics here we come!- Team leadership of a team of 7 in Australia and 18 in Hyderabad to ensure seamless collaboration and execution of digital campaigns- Working with global colleagues on digital strategy at the global level, through steering committees, advisory boards and meetings

The Green Dot wooed me back to take back leadership of the CRM portfolio and to drive the review of a new CRM solution. As the CRM leader, my key focus areas include:- Define CRM strategy and business case for a new CRM solution- Re-establish a positive culture around CRM- Connect with key Global CRM stakeholders on the future of CRM globally- Stabilise BAU CRM operations- Define and implement processes to support strategic campaigns for key C-Suite and Board relationship programs- Oversee the segmentation of key relationship architecture- CRM reporting and analytics- Team lead of 6 offshore resources

I accepted the role at CatholicCare with the exciting challenge of implementing their social media and digital communications strategy. Using my passion for social media and belief in the work that CatholicCare did for the community, within 12 months, I successfully grew their social media presence from non-existent to the second highest Diocese, nationally. My key social media responsibilities were:- Creation of social media handles - Facebook, Instagram, Twitter- Building, engaging and connecting with the followers - Development of social media policy and guidelines - Creation of authentic content and crafting appropriate copy- Design and implementation of Facebook advertising campaigns- Development of hashtag strategy and content calendar- Photography and reporting In addition, to this, I was in the process of building a brand new website. 80% of this was completed, before the organisation decided to make the whole Communications team redundant. It's disappointing to see all my hard work go to waste, but I was most proud of the:- Creative design- User-friendly site navigation- Mobile and SEO optimisation- Social media integration All of which are non-existent on their current website.Another key project was the Foster Care re-brand and recruitment of foster carers marketing campaign. We worked with an external agency to develop the new brand and print advertising. I was then responsible for the coordination of the media advertising - newspaper, billboard, retail and social media - as well as development of the campaign microsite and creation of social media assets. The campaign was successful in its objectives - 1) to raise brand awareness of CatholicCare as a foster care agency; and 2) yielded in 64 enquiries in the 6 week campaign period compared to 18 enquiries the same time last year.

As a Senior Manager, I was the trusted advisor on Smartnet (and CRM) for the firm. I wrote the strategic CRM business plan and played key roles in firm wide system integration projects. I was the inspiring leader of 10 amazing team members (3 locally, 7 remotely). My final key project at Deloitte was to operationally implement the firm's new marketing automation platform, Marketo.As a CRM professional working with an outdated platform, and ensuring that you've got the best people and solutions in place to address business and platform challenges, isn't just skill - it's second nature to me. In my almost 9 years at Deloitte, there are three things that got me through this:1) Being an inspiring leader so that you had the best people working for you; 2) Being passionate about your job - and I was, I loved CRM! 3) Being an innovative problem-solver - which was a necessity as you didn't always have the resources at hand or the system functionality in place.

As the National Manager for the CRM team, I developed the team's business operational plans, led and nurtured my team's career development and drove innovative process and platform improvement changes. I also led the design of CRM reporting and analytics for the firm.A key highlight was successfully implementing the Marketing team's first offshore team (of 6) in Hyderabad, India. During this project, I worked with business analysts to document business support processes to ensure they worked within data privacy legislation; virtually trained the new team via video technology; and successfully enabled the Hyderabad team to work autonomously on BAU projects whilst the Australian team focused on delivering strategic projects (i.e. system upgrades/integrations) and working directly with the Partners, Directors and account teams to better embed the CRM culture within their respective teams.I managed a team of three in Australia and a team of 6 in Hyderabad, as well as a number of graduate secondees who assisted with data quality and reporting projects.

From day one at Deloitte, I was immersed in the implementation of the new CRM platform, Smartnet, a SQL database that was internally developed by the Deloitte Global firm. I played the key marketing operational role in this project ensuring that the data cleanse, data migration and functional set up of Smartnet was correct. From within the Deloitte Global network, the Australian CRM installation was viewed as best practice.I was directly responsible for the development and governance of the CRM business rules. I also wrote the firm-wide training documentation and facilitated the end-user training for PAs, Managers, Directors and Partners.I designed and implemented the firm-wide CRM support process and worked directly with the Global development team on identifying bugs, UAT, and system upgrades. I also established the CRM intranet site and worked closely with key stakeholders in the IT and Finance teams. By the time I was promoted to Manager, I had a two team members working for me, as well as a number of graduate secondees to help manage the support overflow.Apart from the CRM implementation, being nominated as a Deloitte Business Woman of the Year was a pretty proud moment!

Although this was still quite a junior role - my second corporate job out of university - it did define my love for data and digital marketing. My key responsibilities at Palamedia was to:- manage the magazine subscriptions and event delegate database- co-ordinate e-marketing campaigns and online delegate registrations- design and build EDM campaigns and online registration forms- implement an emailmarketing ROI program- provide event marketing support at conferences

A family adventure into the restauranting world! In our first year of operation, we were runners up in the Restaurant & Catering's best new restaurant for the Hunter-Central Coast Region. Apart from being the number one food taster, I developed the restaurant's marketing and PR plans, as well as event managed functions (weddings and other large group events). I delivered staff training and managed the bar.We sold the restaurant after 2 years due to family health reasons.

My first gig out of uni and what do you know, it's working with a database. You could almost say that it has set my destiny up for me! :)As a Research Analyst, I was responsible for the administration of an online investor relation’s database which enabled me to have day-to-day liaison with buy and sell-side analysts, senior Australian corporates, and company secretaries. I developed my first ever data quality and data integrity due diligence procedures.In addition to the research side, I was able to explore the wordsmith in me with my weekly writing of the Investor Relations news publication.