Marketing Specialist
Current• Perform data cleaning and manipulation on customer information using Excel and Python• Develop a revenue and expense forecast model for feasibility studies• Create a Power BI dashboard for easy monitoring of business status• Provide data-driven budget allocation recommendations for high-ROI marketing channels• Analyzed and reported digital marketing campaign performance, offering valuable insights for strategic decision-making• Used MailChimp for efficient distribution of campaign information and newsletters, ensuring clear communication of business updates• Produced and posted high-quality content on the company website and digital platforms (Facebook, Instagram, WeChat)• Collaborated on a user-friendly website layout with the Marketing Director, utilizing Elementor for an improved online experience