• Defined overseas market entry strategies with a primary focus on logistics and payment methods. Utilized comprehensive market research, user interviews, and competitive benchmarking.• Identified potential factors contributing to a decline in domestic market performance. Conducted extensive research on the macroeconomic landscape of the Korean fashion industry and analyzed internal data.• Provided performance diagnostics with a focus on conversion rates by reviewing the… Show more • Defined overseas market entry strategies with a primary focus on logistics and payment methods. Utilized comprehensive market research, user interviews, and competitive benchmarking.• Identified potential factors contributing to a decline in domestic market performance. Conducted extensive research on the macroeconomic landscape of the Korean fashion industry and analyzed internal data.• Provided performance diagnostics with a focus on conversion rates by reviewing the company's historical data in the Chinese and Japanese markets. Developed and participated in user interviews to gain quantitative insights. Formulated revised business strategies.• Conducted an in-depth analysis of the in-app chat feature by integrating quantitative and qualitative research. Show less

General Outpost (GOP), 7th Infantry DivisionSquad Leader (Oct 2020 - March 2021)