Emtek now, it has evolve to become Indonesia most prominent entertaiment , content and technology business group. Nexmedia as business unit challenge to become Indonesia Pay-TV industry with proposition convenience.

Develop Strategies and Annual Business Plan aligned with the objectives decided by L'Oreal GroupManage organization and develop quality engagement , team performance and talent development Develop strong relationship with the distributors and clients Secure the P&L structure acccording to the needs of business

Develop business model to expand the brand expansion from 7 Cities into 26 Cities to deliver business growth +93 % and triple size of business Vs 2008 Lead the Audit Development Distributor Process by working with 3rd party to develop score card to deliver better service level from 85% into 93 % and customer service to clients AR Collection <35 days & Stock level <60 days Set up Trading Term with No 1 Client key account Professional division with profitable healthy growth with result growth +25 % , 2 weeks stock level and +20% profit margin for division ( strong marketing calendar & brand visibility )Build Organization from 20 peoples into 130 peoples within 2 years and Develop talent capability through empowerment of peoples , team work spirit and clear measurement key performance plan Increase Brand Notoriety as International best value brand by launch brand campaign “ Imagine All You Can Be “ through working with media , initiate the host of International event and partnership with key client “ To Be seen like a big fish “, market share increase from 2 % in 2009 into 9% .Manage Business Model based on P&L vision , the result to set healthy sustainable business growth with right business driver and improvement bottom line from -27% in 1st year -14% 2nd year and +5% in 3rd year .

Managing Consumer division in all channel through distribution system direct and indirect with result growth +40 %/ year , 4 times distribution number +20K direct outlet and 3 times size of business within 3 years Distributor Management by Commercial Organization Region Manager with 15 supervisor role to manage 60 exclusive dist rep + 70 mix reps Develop Trade marketing to support to penetration and sell out vision in order to increase market shares in accounts and weighted distribution .Handling Strategic key account in Hypermarket/Supermarket/Mini market & Department store business , it contribute 40 % of business with P&L target through 12 key account managers

Joint customer and shopper behavior research with 3rd party to understand their habit and expectation to prepare channel plan to support business growth , result Modern channel market share from average 70% into 90% , modern channel contribution from single digit into 15 % and profitability business into 30 % of total business

Manage first launch Oreo products with distributor partnership in all operation focus on general trade . Contribute 60% of business with 100K outlets .