Junya (Sunny) Sun Email & Phone Number

Shenzhen

Strategy Center，Strategic Investment Dept-Fintech M&A transaction execution and post-investment management experience-Strategic analysis support for Retail Banking BU and Core Banking BU

the NEEQ Dept.

Analytics and Process Innovation

Fremont, CA

• Assisted CEO and VP of Sales to approach angel investors and VCs in bayarea.
• As the first marketing associate, I worked closely with VP of Sales to conduct email marketing, Facebook and Twitter promotion, SEM and other inbound marketing campaigns. Prepared for Press Release at.
• Signed up suppliers in bayarea to our simple web interface to grow customer accounts.
• Conducted beta-testing on web interface and worked closely with CEO to improve web interface more intuitive for vendors.
• Conducted research on local cottage food vendors, family farms, and farmers’ market to collect information for marketing campaigns and sales promotions.

Pleasanton, CA

Accomplished market research on advertising website such as Craigslist, analyzed existing posts data, and prepared a fact sheet for cabin rental, enabling posting at the most efficient time and successfully getting 2 renters in 2 months.

Beijing City, China

• Coordinated 7 media organizations and 37 HR directors to attend Manager Ready (new product) launch and assisted in the preparation work, including conference setup, collecting related data, and making schedules, to.
• Established a private SMEs database and a database with listed companies and 500 biggest private companies in China, resulting in improving the efficiency of the promotion of the new product-Manager Ready.
• Co-organized a successful Global Leadership Forecast Senior Seminar, conducted a comprehensive analysis on the survey data, and produced a marketing research report to support marketing and sales strategy.
• Coordinate panels with CEOs from headquarters in the U.S and took a leadership role in creating team building activities, to ensure a successful Greater China Area’s Annual Kick-off Event involving over 400 executives.

Master'S Degree, Marketing Analytics, 3.8

Activities and Societies: Vice President of Social Media- Graduate Marketing Organization, Beta Gamma SigmaHigh Distinction

Graduate Certificate In Business Analytics, Business Analytics

Activities and Societies: Graduate Marketing Organization, Beta Gamma Sigma

Bachelor Of Business Administration In Accounting, Accounting, 3.72

Activities and Societies: Vice President of Student Union’s Arts Department,Vice President of Beijing Jiaotong University’s DC Street.

Exchange, Marketing, 4.0

Activities and Societies: International Business Association, Invited Member of TAMU’s Fade To Black Dance EnsembleMarketing Audit Project.