Content Planning: Based on specific data indicators such as user experience in the general scene and subscription self-media penetration, video content materials: text templates, video effects, etc are customised taking into account the popular trends of overseas social media and holiday trends. Combined with competitors and user experience report new content tab are created. Q4 GMV of each module increased by 8%, and self-media penetration increased by 0.5%. User operation: Stimulated community UGC content contribution by organising various activities and optimising the creation incentive mechanism. Co-operate with overseas KOLs and promote hot contents. Through user research, A/B Test and other methods, user growth rate is boosted.

-Marketing Planning: Work closely with the show's creative team to develop an effective digital marketing plan for the target demographic.And provide interesting content ideas and video storyboards for different platforms of social media.-Video production: Skilled in filming and producing high quality video and graphic content using a variety offilming, lighting and sound equipment. And translate concepts into visually compelling videos.

-Film marketing: Based on the characteristics of different platforms and the time nodes of film publicity, the content is formulated based on the core selling points of the film. It involves artist interview, production team docking, movie preview and special video. And planned the hot topic on social media. Took over three film projects, and planned the top ten hot topics in Tik Tok. The box office of the movie broke 100 million RMB.-Short video production: Based on the analysis of film audience and the situation of films in the same period, the corresponding short video scheme was planned in the early stage, and the short video shooting was promoted. Edited more than 100 short videos. Operated the movie Tik Tok account, it won 700w+ likes and 20w+ followers.

-Social Media Operations: Accountable for managing social media accounts; captured the direction of texts & videos in WeChat Moments, TikTok account and external communication, further planned the theme contents;integrated current popular elements/topics based on the brand character to release 100+ videos and paperwork content; achieved 10k+ PV constantly with weekly ripple effect increasing 20%, and improved the first-month large numbers by 30% compared to the previous month.-Event Planning & Communications: Planned 30+ user events (e.g. outdoor life, festival themes, welcome meets), with 50-1000 participants; conducted event planning & background research, process design, and communication with suppliers in the initial stage; later devised and released the publicity paperwork contents integrated with the event's pictures & content; enhanced user activity steadily and maintained around 50 participants in every event.