- Proactively conducted market research to stay updated on industry trends, providing valuable insights for product development. Monitored emerging brands and assessed their potential for inclusion, aligning with the target budgets, margins, and goals promoted sales revenue by 59% within a month- Collaborated cross-departmentally with the design team to create visually appealing and user-focused content, including brand posters, emails, and articles. Achieved a 5.88% conversion rate through… Show more - Proactively conducted market research to stay updated on industry trends, providing valuable insights for product development. Monitored emerging brands and assessed their potential for inclusion, aligning with the target budgets, margins, and goals promoted sales revenue by 59% within a month- Collaborated cross-departmentally with the design team to create visually appealing and user-focused content, including brand posters, emails, and articles. Achieved a 5.88% conversion rate through tailored content on various channels, enhancing user engagement.- Cultivated and maintained long-term partnerships with suppliers, enabling access to new products, exclusive launches, preferential delivery, and contract terms. Enhanced the user experience by ensuring a diverse and high-quality product portfolio.- Utilized Google Analytics to analyze hot-selling products, customer behaviour, and conversion rates. Provided data-driven insights to leadership, facilitating informed decision-making and opportunities for continuous improvement.- Administrated inventory through NetSuite and Shopify to monitor inventory turnover rate, placing and closely following up orders accordingly to decrease return rate by 15% Show less

- Developed a comprehensive marketing calendar, strategically planning monthly activities to enhance brand awareness and convey a compelling buying message that aligned with AS USUAL branding and sales strategy.- Collaborated closely with the design team to define new collections and provide creative content, with a particular focus on the successful marketing of bags and co-branded wine glasses, which quickly sold out upon launch, contributing significantly to a revenue increase of… Show more - Developed a comprehensive marketing calendar, strategically planning monthly activities to enhance brand awareness and convey a compelling buying message that aligned with AS USUAL branding and sales strategy.- Collaborated closely with the design team to define new collections and provide creative content, with a particular focus on the successful marketing of bags and co-branded wine glasses, which quickly sold out upon launch, contributing significantly to a revenue increase of ¥700K.- Effectively negotiate terms and conditions with Key Opinion Leaders (KOLs) and Multi-Channel Networks (MCNs), resulting in an average of 100K+ views for new product releases on the official website.- Managed the logistics of both online and offline marketing campaigns, strategically designed to align with festive seasons and holidays, including Christmas, Black Friday, and Cyber Monday, ensuring successful campaign execution and sales growth. Show less