2002. 1 – present Unit director, IMC/ Brand / CX marketing director(2019.01~ presentGeneral Manager(Team Leader), Brand communication Team (2017.01~2018.11)- Implementing brand campaign (Apple product)- media scheduling and budget managmentGeneral Manager(Team Leader), Brand Strategy Team (2016.5-2016.12)- Built brand identity and re-designed brand architecture.- management company brand and executed brand campaign. General Manager(Team Leader)… Show more 2002. 1 – present Unit director, IMC/ Brand / CX marketing director(2019.01~ presentGeneral Manager(Team Leader), Brand communication Team (2017.01~2018.11)- Implementing brand campaign (Apple product)- media scheduling and budget managmentGeneral Manager(Team Leader), Brand Strategy Team (2016.5-2016.12)- Built brand identity and re-designed brand architecture.- management company brand and executed brand campaign. General Manager(Team Leader), Digital Marketing Team (2014-2016.4)- Implemented viral marketing for LTE network & video service, IoT, unlimited price plan etc.- Won a prize twice in KOAF(korea online advertising festival 2014, 2015) by MSIFP(Ministry of Science, ICT and Future Planning) ; family price plan(2014), handset discount program(2015) Senior Manager, Corporate Strategy Team (2012-2013)- Conducted mid-long term business plan for consensus meeting with holdings.- Developed new business opportunity ; private education market. 4G Service Team / Marketing Team (2010-2011) - Contributed to launch LTE service by monitoring and reporting issues daily, weekly to executives in control tower project team.- Developing customer value proposition set, offer package to deliver, brand communication of 4G LTE service.Manager, Marketing Strategy Team (2006-2010)- Acquired 4G LTE license by submitting business proposal.- Developed and implemented marketing/brand strategy for the first ever 3G mobile service 'OZ'.- Designed and implemented new bundling price plan for high value customers.Assistant Manager, Marketing Planning Team (2003-2006)- Launched the world's first Territorial Digital Multimedia Broadcasting service.- Established marketing strategy for Mobile Number Portability (MNP)Customer Relationship Marketing(CRM), CRM Planning Team(2002)- Performed various CRM campaigns to retain customers and managed off-line CRM Channel in west sales division. Show less