Junyu Chen Email & Phone Number

New York, United States

New York, United States

Frisco, Texas, United States

• Identified valuable customers for clients by implementing Modified Beta Geometric/ Negative Binomial Distribution model (MBG/NBD) to calculate Customer Lifetime Value (CLV) in Python • Performed Net Lift model in Python to predict customers who could be incentive by campaigns or promotions to generate campaign target lists for cost-efficiency purpose• Built financial models in Excel to help clients assess the profitability of a loyalty program with scenario analyses and calculated ROIs• Created Alteryx workflows in conjunction with PL/SQL to process data mining, wrangling and delivered reports• Helped clients monitor their loyalty programs engagement from different aspects – enrollments, rewards, points, etc., by developing standard and customized (ad-hoc) Tableau dashboards• Automated Tableau data sources refresh utilizing Alteryx to massively increase efficiency• Applied other machine learning methods in R and Python, including OLS Regression, Panel Regression, K-means Clustering, etc., to drive business decisions• Presented analyses results in Excel and PowerPoint and communicated with clients to provide insights and help them improve businesses• Awarded 2020 Above & Beyond employee award for outstanding performance over and above regular duties, expectations and taking ownerships

Frisco, Texas

Dallas, Tx, United States

Dallas/Fort Worth Area

• Uploaded and managed clients’ PII data in Salesforce and ensured data integrity using build-in tools• Built dashboards report on Morgan Stanley using Einstein Analytic to assess business engagement• Supported marketing team in creating monthly web report based on google analytics, reviewing KPI’s, providing insights and suggestions into future enhancements, resulting in 20% of users increase• Assisted CEO with decision-making by performing an analysis for ETF pricing based on survey data and created visualizations in Excel

Dallas, Texas

Dallas, Texas

Taizhou, Zhejiang, China

• Analyzed general economy, industries and companies’ conditions using top-down approach• Modeled pro-forma income statement, balance sheet and cash flow statement as valuation inputs• Supported equity investment decisions by evaluating intrinsic values using Discounted Cashflow (DCF) model and multiples• Performed quantitative analyses in R (linear regression with stepwise) to compare effects of macro factors in terms stock returns in different sections and drew conclusions regarding to the statistical significance

Master Of Science - Ms, Business Analytics

Master Of Science - Ms, Finance

Bachelor'S Degree, International Business