• Responsible for optimizing the user experience on the ROUVY acquisition website and the rider's portal.• Implementation of Google Analytics tracking throughout the acquisition funnel on both web and app platforms.• Analyzing insights from GA4 and proposing improvements in the acquisition funnel.• Preparing technical specifications for proposed improvements, along with creating wireframes, diagrams, and user manuals.

• Leading the development of a SaaS platform that enables users to create mobile applications and e-commerce websites, featuring integrated payment systems, shipping, inventory management, CRM, POS, landing pages, email marketing, marketing automation, and centralized order processing - all within a single solution.• Defining the product vision, strategy, roadmap, and pricing, while managing a development team of over 20 members.• Analyzing and conceptualizing product functionalities while developing prototypes, wireframes and preparing technical specifications.• Co-responsible for product marketing, feature adoption, customer health

• Advised clients in Vietnam and Myanmar on Technogym's CRM system and developedimplementation plans for various digital products within the Technogym Wellness DigitalEcosystem, including My Wellness Cloud, custom apps, professional apps, and assetmanagement solutions.• Complete product implementation, encompassing customer onboarding, activation, andtraining.• Developing comprehensive analyses and advisory plans for facility layouts and equipmentplacement.• Creating heatmaps to monitor equipment usage and analyze customer behavior withinfacilities.• Analyzing after-sales cost expenditures and proposing OPEX optimization strategies.

• Overseeing all online and offline marketing activities for the exclusive distributor ofTECHNOGYM and other international brands in Vietnam and Myanmar.• Leading a creative team of five, managing content production for social media, websites,email marketing, and paid advertising campaigns.• Collaborating with media buyers, advertising and web development agencies, printers,and other service providers to bring marketing projects to fruition.• Developing multiple websites in collaboration with external agencies and through in-houseproduction.• Establishing new partnerships with e-commerce platforms and expanding sales channels forour sports nutrition brands.

• Creating and managing PPC campaigns across multiple channels (Google AdWords, Sklik) for one of the Czech republic's biggest electro e-shops.• Search of negative and high performance keywords for campaigns• Daily account management and campaign optimization (Optimizing bidding and quality score of KW in campaigns)

• Analysing sales performance and product search volumes across multiple Chinese e-commerce platforms (Taobao, Tmall, Tmall Global, JD, YHD)• Analysing product positioning, price strategies and interaction of competitor's products on social medias (WeChat, Weibo)• Preparing market research and market insights presentation decks for potential clients entering chinese market