Juraj Giacko Email & Phone Number

Prague, Cz

Prague, Czechia

Also overseeing business/sales team for SMB clientsE-commerce Director• Lead the e-commerce strategy and implementation, achieving 20%+ YoY growth online for three consecutive years• Contribute to the ongoing digitalization of the entire company across Brazil and Europe• Manage the e-commerce team, focusing on areas like customer experience, sales, and SEOInterim Marketing Director• Oversee all marketing activities, including campaigns and budget allocation• Collaborate closely with the sales and product departments to align marketing and business goalsDirector of Business/Sales for SMB clients• Build and lead a small business/sales team, focusing on SMB clients• Develop and implement sales strategies as well as the digitalization of the team• Achieve 10% YoY growthCross-Functional Contributions• Facilitate effective cross-departmental collaboration to achieve company-wide objectives

Prague, Czech Republic

• Led Traffic Management Team of 12 people and managing Beauty, Drugstore and Sport segments, acting as their CMO• Developed ecommerce and marketing strategy with a major focus on performance and SEO marketing• Led effective cross-functional collaboration and coordinating with key stakeholders, especially with online & offline marketing, vendor partner, procurement and drop shipment teams• Built a system for analysing the effectiveness of specific segments and channels, including RFM analyses, as opposed to the current system of only analysing the effectiveness of the whole e-shop• Achieved the following YoY revenue growth in H1 2020 – Drugstore: 85%, Sport: 65%, Beauty: 25%• Built employee development strategy, including 1on1 approach, workshops and buddy program

• Led Business Team (7 members) during the current manager's sabbatical leave• Responsible for the purchase of goods with a budget of 1mil €• Strategically managed the cooperation with suppliers and negotiation of contract conditions• Built vendor marketing strategy to provide a new revenue channel• Worked on the personal development of team members• Led the hiring process of 2 new team members

• Led e-commerce for the Slovak market and achieved 65% YoY growth in revenue• Built and led e-commerce team of 10 people• Developed employee education and development strategy and system• Developed the e-commerce strategy with a major focus on content, SEO, and PPC marketing and was responsible for selection, onboarding, and cooperation with external agencies• Managed website redesign and transition of focus to mobile, which resulted in 15% YoY increase in conversion rate• Led expansion to Czechia (10/2018) and Romania (02/2019), the first markets EXIsport expanded to• Won the largest e-commerce competition in Slovakia in 2018, MastersGate, with e-commerce strategy elevator pitch, with the prize being half-year education programme for all employees• Prepared handover of the e-commerce segment of the company to a new investor

• Worked on multiple projects for GSH Services, a private equity company focused on Central Europe and CIS markets#1 Le Monde de la Mer (lemondedelamer.fr)• Was in charge of the management of e-commerce development project (website launched in Dec 2015)• Developed content marketing and social media strategy• Prepared handover of the e-commerce project to the French team#2 Unis Fish & Food (uff.fr)• Led the redesign of the external company presentation, ranging from product packaging to marketing materials and website> The result was increased market value of the brand in France, which led to new partnerships and an increase in demand and revenue#3 TESLA Liptovsky Hradok (teslalh.eu)• Was in charge of internal marketing and communication• Led the selection of an external marketing agency• Managed the redesign of the external company presentation• Prepared the technological design of booths for international expos along with presentation materials#4 FDY Capital (fdycapital.eu) & #5 Dravus Investment (dravusinvestment.eu)• Managed the projects of both companies' rebranding and preparation of external marketing and communication materials

• One of the projects managed for GSH Services (see above)• Was in charge of external communication materials redesign, from website to print materials, used for client presentations, which also helped acquire Orange globally> The implementation of the Skillandia product in Orange went on to win bronze Stevie® Award in Las Vegas• Prepared presentation for Startup Grind in San Francisco

• Led the strategy and launch of Sportby e-shop, including go-to-market strategy, naming, branding, UX testing, and marketing plan - conducted with lean development technique• Prepared handover of the e-commerce project

• Worked with 22 clients and provided services in e-commerce web development, graphic and web design, and photography and video production• Developed and launched two e-shops, ranging from website design, CRM system selection and implementation, and logistics setup, to launch itself and marketing activities• Led one of the e-shops with baby products for 8 months for the client

Slovak Republic

• Managed company rebrand with redesign of logo and marketing materials• Worked on web design and prepared internal presentations and graphics• Designed membership website interface for clients for investement management• Designed premium merchandise materials

Slovak Republic

• Prepared suggestions for improvement of recruitment practices and processes• Participated in recruitment for the position of Education Expert

Master'S Degree, Human Resources

• Graduated with straight As • Diploma thesis for a sports e-commerce company SportBy, which was implemented, on the topic "The Use.

Bachelor'S Degree, Management And Psychology

• Bachelor thesis for TATRAVAGONKA Poprad, part of which was implemented, on the topic "Description of Recruitment Practices.

It And Digital Studies

• Received 6 Cisco certifications in NetAcad programme • Was responsible for website design and outdoor marketing of the school •.