Piotr Jurek is a Marketing Manager w NIVEA Polska at Beiersdorf Polska. He possess expertise in brand management, management, marketing, marketing strategy, ac nielsen and 11 more skills. He is proficient in English.
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Beiersdorf PolskaPoland -
Menedżer Ds. MarketinguBeiersdorf Polska Mar 2024 - Present61-021 Poznań, Pl -
Digital Marketing Manager Pl & BalticsBeiersdorf Polska Feb 2021 - Mar 202461-021 Poznań, Pl -
Key Account ManagerBeiersdorf Polska Jan 2019 - Feb 202161-021 Poznań, PlFull scope cooperation with Rossmann drugstore chain, from full-year plannning to ongoing Client negotations in line with set KPIs. -
Brand ManagerBeiersdorf Polska Jan 2017 - Jan 201961-021 Poznań, PlFull-scope responsibility for managing top NIVEA Brands: Face Care Non/Anti-Age and Multipurpose Creams, both with substantial overall business impact for NIVEA Polska. Reporting directly to Marketing Manager.- Managing of Face Care product portfolio with over 60 SKUs, bringing top-class profitability while exceeding FY Net Sales targets- Developing local communication and product strategy for both Face Care / MPC with focus on VMS/NS development.- Responsible for successful product launches and re-launches, including #1 SKU on Polish cosmetic market.- Leading highly successful local 360 campaigns incl. TVC, digital, press, OOH, sampling activations- Optimizing media mix and spendings in search for highest efficiency and excellence.- Sales Team enablement, providing solid tools and resources to boost sell-in performance. Co-creating best-in-class in store execution.- In-depth analysis of both internal & market data to provide strong brand business development and image KPI's. Insights derived from AC Nielsen, GfK, Millward Brown and company's' B.One sell-in data -
Junior Brand ManagerBeiersdorf Polska Mar 2016 - Dec 201661-021 Poznań, PlFull responsibility for managing NIVEA Face Care and Cleansing, Creme, Soft, Lip Care brands. Reporting directly to Marketing Manager. -
Brand Management SpecialistBeiersdorf Polska May 2015 - Feb 201661-021 Poznań, PlFull-scope responsibility for managing NIVEA Creme / Soft / Lip Care brands. Reporting directly to Marketing Manager. -
Brand Marketing TraineeBeiersdorf Polska Dec 2014 - Apr 201561-021 Poznań, Pl- Reporting directly to Marketing Manager- Responsible for NIVEA Creme / Soft brands- Brand plan preparation, including yearly product net sales forecasting and market share estimation - Creating and executing communication strategy for aforementioned brands- Full 360 activation preparation (across ATL inc. TVC, BTL and Digital)- Direct status reporting to Beiersdorf HQ- Product re-launch and NPD coordination- Providing in-depth analyses based on AC Nielsen, GfK, Millward Brown and companys' sell-in data - SAP budgeting, Work Flow document processing, and PLM data maintenance - Packaging development with on-product communication creation - Close cooperation with Quality Management, Value-Added Services and Supply Chain -
Brand Marketing InternBeiersdorf Polska Dec 2013 - Nov 201461-021 Poznań, Pl -
Mini Car Sales SpecialistSmorawinski Bmw And Mini Dealership Jun 2011 - Nov 2011
Piotr Jurek Skills
Piotr Jurek Education Details
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Poznan University Of Economics And BusinessManagement (Major In Business Communication) -
Poznan University Of Economics And BusinessManagement (Major In Business Organization And Management)
Frequently Asked Questions about Piotr Jurek
What company does Piotr Jurek work for?
Piotr Jurek works for Beiersdorf Polska
What is Piotr Jurek's role at the current company?
Piotr Jurek's current role is Marketing Manager w NIVEA Polska.
What schools did Piotr Jurek attend?
Piotr Jurek attended Poznan University Of Economics And Business, Poznan University Of Economics And Business.
What skills is Piotr Jurek known for?
Piotr Jurek has skills like Brand Management, Management, Marketing, Marketing Strategy, Ac Nielsen, Market Analysis, Badania Rynku, Microsoft Powerpoint, Microsoft Excel, Product Marketing, Product Management, Competitive Analysis.
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