I'm a Designer & Technologist with 10+ years of experience, based in London, UK.—I lead endeavours to make novel technology meaningful by applying it to solve problems of the real world.—I build design teams. Together we research, design and deliver digital tools that are meaningful, playful and get the job done.In the past I’ve been designing for big brands at IDEO and managing design in‑house at Arrival,→ imagining new futures (research, storytelling, prototyping),→ setting digital strategies (products, ecosystems, roadmaps)→ enabling design processes (design systems, tooling)→ building emerging products (alpha, alpha, beta)I collaborate across design, technology, product and brand. If needed, leading from discovery to delivery.* As designer helping drive collective imagination, make ideas tangible, uncover potential and offer design direction.* As technologist helping experiment with new ambiguous technology, think in systems and design implementable solutions.* As product lead helping build the right thing by minimising risk, maximising learning and delivering incremental value.* As people lead fostering personal growth, inclusive culture and strong purpose.