Prior to establishing J. Glass Communications, Jurena (Glass) Cantrell led marketing efforts for one of Atlanta's premier pro sports agents with a roster of clients that included members of the Miami Dolphins, New England Patriots, Philadelphia Eagles and other NFL/NBA teams. Cantrell and Terance Mathis of the Atlanta Falcons galvanized Atlanta's sports & entertainment community's interest in the incarceration case of then college student Kemba Smith. Their efforts, combined with other supporters of Smith's such as US Representative (CA), Maxine Waters, would help persuade President Bill Clinton to grant Smith clemency in 2000. Cantrell would go on to KEF Media, a highly respected pioneering broadcast publicity firm known for delivering innovative communication tactics for major brands such as The Coca-Cola Company, Chick-fil-A, USPS, The US Olympic Games and others prior to establishing herself as a consultant. As a consultant Cantrell has aided in clients establishing and achieving national/international goals as artists, musicians, thought leaders and creatives. She has also produced a variety of B2B/B2C branded television content reaching diverse audiences.Cantrell's headline grabbing media campaigns and events have been covered/mentioned by platforms such as The Today Show, The New York Times, CNN, NBC News, The Weather Channel, Black Enterprise, Rolling Stone, Echoes Magazine (UK), MTV, MTV.com, RightOn! Magazine and RollingOut to name a few. In 2017 Cantrell was named a "Distinguished Alum" by Clark Atlanta University and in 2020 Business Insider featured her among "twenty two respected PR pros CEOs should hire".Cantrell has been featured and/or mentioned by trade publications such as PRSA's Strategies & Tactics as well as ABC News New York, The Atlanta Journal Constitution, Rollingout Magazine, ShoutOut Atlanta Magazine, Pretty Women Hustle Magazine, EURweb, podcasts and other platforms. IndustryLife, Cantrell's "no holds barred" digital business guide on navigating the tides of building careers in the entertainment/creative industry can be downloaded exclusively from Amazon.