Jürgen Estanislao, Nn/G Uxc Email and Phone Number

In charge of Home Credit's Digital Products and Channels (Web & Mobile, Android/iOS/OEM mobile applications) and manages key activities in Digital Acquisition, Digital Marketing, User Experience (UX) Design & Strategy, Product Management, and Funnel Optimization.Drives a cross-functional team that executes Inbound Marketing, Growth Hacking, Performance Marketing, Digital Lifecycle, Search & App Optimization, Content Strategy & Development, UX Design & Research, Landing Page & Conversion Page Optimization (LPO/CRO), and Analytics.Manages a team of 35 and directly reports to the Chief Digital Officer.--Home Credit Philippines, founded in 2013, offers consumer finance solutions such as product installments, cash loans, and credit cards. It was acquired in 2023 by Thailand’s Krungsri Bank (75% ownership) and Japan’s MUFG (25%). The company emphasizes financial inclusion, serving more than 11 million customers, and is regulated by the SEC and the Bangkok Sentral ng Pilipinas (BSP).

In charge of the overall user experience and product management of 7-Eleven's CLiQQ platform, which includes the CLiQQ App, CLiQQ Wallet, and CLiQQ Grocery (formerly CLiQQShop).Kickstarted essential usability changes and UX processes to push CLiQQ projects into more user- centric products. Established customer feedback processes and usability measurement standards in order to address friction and increase usage.Redesigned the customer journey and user experience of the app, grocery, and kiosk and developed growth levers within the user journey to create more engagement opportunities and increase customer satisfaction.Maintained an above average System Usability Scale (SUS) score, which refers to the positive impact of all usability changes that have been implemented.Also managed the product marketing team which handled all UX and product builds while closely working with 7-Eleven's technology provider. At the same time, the product marketing team is also responsible for key digital marketing channels and marketing automation programs.Conducted brand management and user experience trainings within the group to help establish a culture of design and customer-centricity.Managed 10 direct reports and reported directly to CLiQQ by 7-Eleven's Managing Director.

Responsible for the UX and product management of FirstTree's main projects and their growth in specific segments.Managed Paylance.ph, a cryptocurrency wallet that allows businesses and individuals to settle payments, send payroll and/or commissions, and other organizational financial transactions where users can send and accept funds from other Paylance users and cashout from major banks or remittance service centers.Streamlined Paylance.ph's user experience and pushed more cryptocurrency and fiat pairs allowing easier adoption of business groups and cooperatives, which in turn increased Paylance.ph's user base.Handled Moneybees.ph, which is an over-the-counter cyptocurrency exchange, which served as a foot-in-the-door for many, allowing customers to safely transact or exchange crypto/fiat pairs in licensed partners' FOREX outletsTransformed Moneybees.ph's agent-facing application to make it easier for our partners to assist customers with transactions while making all customer-facing touch points clear and easy to understand. Worked closely with the business development team to expand our partner FOREX outlets.Also helped with the processing and necessary applications to get the essential BSP licenses to operate. Defined the group's core values and worked with people operations to establish company culture and customer-centricity while conducting in-house trainings to help employees open up and better understand and ideate practical use-cases for cryptocurrencies.Managed six direct reports, and reported directly to the COO. --FirstTree Ventures Corp. is a financial technology startup focused on blockchain solutions, which develops platforms enabling users to easily and efficiently send and receive money, convert fiat currencies to cryptocurrencies and vice versa, and devise solutions that help kickstart the financial backbone of companies and startups.

Responsible for all UX development and marketing initiatives of all Quad X (formerly LBC X) products and services including the UX and Marketing budgets.Managed the UX/UI development team which worked closely with our software engineering teams in creating cross-border logistics service ShippingCart.com and on-demand delivery and payments app GoGoXpress.com (formerly CheckMeOut.ph).Handled card sorting, user interviews, task-based usability testing, contextual analysis, high fidelity wire-framing, and UX management, which guided all design thinking decisions that lead to reduced friction, improved adoption, and increased repeat usage.Also managed the cross-functional marketing team which handled all performance-based digital marketing initiatives (e.g. paid search, social media marketing, email marketing), organic inbound marketing projects (e.g. SEO, social media management, content marketing, PR), marketing communications, brand strategy, and analytics.Pushed ShippingCart.com as the top-of-mind cross-border logistics service in the country, which now expanded its service area from the US, to the UK and Australia while also establishing GoGoExpress.com as one of the most promising e-commerce payments and delivery solutions for sellers in the Philippines today.Also worked closely with the people & culture team in establishing workplace culture and developed the company's VMV (vision, mission, and values) and core tenets. Pushed for company-wide design thinking and customer obsession while also supporting further learning which resulted in getting quick management approval to get strategic certifications and licenses for key individuals in various departments.Managed eight direct reports and reported directly to the CEO. --Quad X (formerly LBC X), an affiliate of LBC Express Inc., develops e-commerce, logistics, and payments solutions.

Responsible for the development and marketing of LBC X’s e-commerce products, which revolved around shop builder and marketplace TheShop.ph with ancillary online shops OkayOkay.com (a deals platform) and Zillion.ph (an online mall).Managed the UX and Marketing teams and worked closely with our software engineers and merchant relations managers to properly design and address seller and buyer needs and bake in our logistics and payments backbone.Led all Digital and Traditional Marketing initiatives, including UX Strategy & Management and Analytics, while also handling the UX and Marketing budgets.Helped drastically grow our seller base and customer count in less than a year and successfully managed team transition, productivity, and work continuity during LBC X's pivot to a pure logistics and payments play.Managed six direct reports and reported directly to the President & COO.--LBC X (now Quad X), an affiliate of LBC Express Inc., develops e-commerce, logistics, and payments solutions.

Led marketing operations for Multiply.com Philippines (MIH; Naspers) and handled all digital marketing channels, web analytics and digital insights, including site and theme development for strategic merchants.Managed the digital marketing team that handled paid search, social media advertising, email marketing, SEO, conversion optimization, community management, creatives, and theme development.Developed shop management best practices and basic e-commerce SEO guidelines. Held seller trainings to influence merchant autonomy in proper online shop-keeping to help in Multiply.com's overall organic search rankings product selection, and overall user experience. Also hit country milestones in performance marketing posting efficient cost-benefit ratios month-on-month according to our advertising partners in Google, Facebook, and Campaign Monitor.Managed four direct reports, and reported directly to the Country Manager. -- Multiply.com was one of the top social networking sites in SEA operating out of Boca Raton, Florida, USA. Later on it fully shifted into an online shop builder and marketplace in the Philippines and in Indonesia and was the leading e-commerce company in both regions ahead of the likes of Lazada and Zalora.

Jun 2010 – Jun 2012 (2 yrs 1 mo)Monthly contributing writer covering topics on holistic SEO, Search Engine Marketing, Social Media, Behavioral Marketing, and Market Psychology.--Search Engine Journal is a global online portal dedicated to producing the latest search news, the best guides and how-tos for the SEO and marketer community based in Tampa, Florida, USA.

Handled digital campaign development and integrated marketing initiatives for ABS-CBN's News and Sports divisions including Multiply.com. Worked closely with various multi-disciplinary agencies and multi-national clients (e.g. FMCG, F&B, Healthcare, HABA, and so on) in developing revenue-generating partnerships and advertising programs.Spearheaded the establishment of the Search Engine and Social Media Optimization committees to establish website and content best practices to help increase ABS-CBN visibility on search and on the social media, which led to higher Google AdSense/Doubleclick revenue and overall advertising impression supply.Part of the team who pushed for the transition of Multiply.com from a social networking platform based in Boca Raton, Florida, USA into the first fully-fledged e-commerce shop builder and marketplace in the Philippines and Indonesia.Managed two direct reports and reported directly to the Managing Director. --The ABS-CBN Network is the largest media conglomerate in the Philippines.

Cross-functional manager handling product development, technical project management, business development, and inbound marketing initiatives for in-house projects and client accounts.Worked closely with front-end developers and software engineers in building out custom applications for key government projects in the energy, healthcare, real estate, tourism, and retirement sectors in partnership with JICA (Japan International Cooperation Agency) while also handling mobile marketing programs and value added services (VAS) with then tri-telco Globe Telecom, Smart Communications, and Sun Cellular.Reported directly to the President and CEO. --Brewed Concepts Inc., is a web and mobile solutions agency handling app development projects and telco value added services.