My main responsibilities are:• Positioning HR as a strategic function in organizations.• Training and empowerment of HR personnel, especially in the area of HR development (behavioral interviews, assessment centers, leading quality feedback sessions).• Tailor made approach for assessment of potential (assessment centers, in-depth interviews, psychometric evaluation, gamification). • Competency modelling for some of the largest private and public organizations.• Soft skills trainings (leadership, EQ, change management).• Developing culture of entrepreneurship and innovation in private/public organizations.

Managing director of STEP Institute, Institute for work psychology and entrepreneurship. Responsible for innovative European projects that deal with soft skills development, innovative learning tools and promotion of entrepreneurship. Currently I'm working on:• Fostering emotional intelligence among young people. • Career guidance tools. • Development of entrepreneurial thinking.• Preparing new project proposals on flow, career management and basic employability skills.• Development of Positivity Lab consortium that will implement innovative training methods.

Responsible for sales techniques improvement and competency-based trainings.My main tasks were:• Leader of the project for sales techniques improvement.• Creation and implementation of the Leadership development program.• Performance evaluation and annual interviews.• Development and implementation of change management workshops.

Responsible for strategic HR projects in Mercator Group, leadership competencies and selection of key employees.I was working on:• Leadership competencies model and 360-degree assessment.• Corporate HR standards and strategies.• Selection of key employees in Slovenia, Bulgaria and Albania.• Internal communication (intranet, corporate values, digital communication).

I was focused on employer brand development, corporate career portal, talent management program, psychological assessment, selection of key employees and corporate social responsibility.

Responsible for marketing research analyses in the field of brand management and corporate reputation.My main activities were:• Assessment of corporate reputation (for Slovenian companies and directors).• Qualitative and quantitave marketing research analyses.• Brand management (brand extension, brand confusion evaluation, destination brand).