Driven by my passion for open water swimming, I identified a way to streamline the process of getting changed after a cold water swim – and so, the Changing Tube was born.The Changing Tube’s primary benefit is reducing after-drop symptoms, allowing swimmers to change quickly, while maintaining warmth and modesty.Alongside my sister, I co-founded Warmcor to introduce the Changing Tube to the wider swimming community. In my role, I collaborate on strategic communications, manage social media, and oversee videography and photography. I am also the principal blog writer and the public face of the company.

In my role, I implement and deliver the marketing strategy to ensure the organisation’s profile is maintained and developed within the local community. This includes building strong relationships with local media and social groups, and promoting fundraising opportunities by increasing awareness of our services, events, and retail outlets.Key responsibilities include managing media advertising plans, leading the development of branded marketing materials and brochures, and overseeing our social media presence on platforms such as Facebook, Twitter, Instagram, and LinkedIn. I work collaboratively to maximise supporter engagement and fundraising efforts through these channels.I also develop and manage the organisation’s website, ensuring it is regularly updated and aligned with our marketing goals. Additionally, I provide support to personal challenge fundraisers, help market and communicate events, and maintain our supporter database in partnership with the staff team.In terms of data management, I analyse trends to inform future marketing efforts, produce newsletters and e-newsletters, and maintain high standards for display materials. I also ensure compliance with data protection policies, supporting our data protection framework and its ongoing implementation.Through active communication with staff teams and stakeholders, I manage the use of IT to support both internal and external communications, and engage in regular supervision, appraisals, and professional development to support both my growth and the growth of the fundraising volunteer team.

A diligent and proactive team member, skilled in communicating effectively across teams, from sales to the end customer. I utilised spreadsheets daily for logging and reporting, and consistently work with CRM systems. Known for maintaining an excellent telephone manner, I ensure a positive customer experience. Additionally, I apply my analytical skills and design expertise to rewrite protocols in a clear, accessible format, and regularly submit marketing suggestions to management for review.

Providing high-quality, affordable bespoke video content solutions tailored to enhance your website and social media channels. I created videos that not only add value for the customers but also foster loyalty to the brand.

Downland provided POM-VPS veterinary medicines and other agricultural products through 28 franchises across the UK. As the “ideas person” within the head office team, I created social media content and kept both the website and franchisees updated with the latest developments. I worked closely with the General Manager and Marketing Manager to develop and deliver campaigns for internal and external distribution, ensuring effective collaboration with key stakeholders and maintaining strong working relationships.Internal and External Communications:I was responsible for providing regular updates and engaging email communications to 28 franchisees nationwide, ensuring project alignment and momentum. I also managed external communications, delivering efficient, clear messaging through our website and social media channels. Additionally, I maintained precise and consistent communication with suppliers, conducting regular meetings to foster strong relationships.Website & Content Management:My role involved improving the customer journey on the website, researching and creating engaging blog content. I translated complex information into accessible formats to help customers and franchisees anticipate future needs, supporting effective budgeting and forecasting.Event Management:I organised regular training sessions for franchisees, adhering to the company’s Best Advice philosophy. I also managed the Annual Downland Conference, overseeing stakeholder communication, scheduling, location coordination, catering, and logistics.

Shortlisted for the Enthusiastic Award at the 2021 PersonAwards, I was responsible for producing the monthly newsletter, regular video content, and various other duties.Content Creation – Newsletter / Videos:I designed the monthly newsletter using Canva, developing content through empathetic and engaging interactions with customers and staff across multiple sites. I built strong relationships that encouraged participation in producing compelling case studies, whether written, videoed, or photographed. Much of the content focused on celebrating staff, customers, and the service as a whole. I handled video production from concept to publication, filming on a DSLR camera and editing with Adobe Premiere.Event Management – Workshops / Celebrations:During Covid-19, I adapted event management to an online format, organising and chairing workshops via Zoom. I also hosted the annual birthday celebration, which saw strong engagement from both staff and customers watching remotely. The events fostered active participation, creating a sense of togetherness during the pandemic.Internal Communications – Urgent Info (COVID) / Easy Read:Covid-19 required me to be proactive and adaptable, ensuring that urgent information was quickly disseminated to carers. As the country learned more about the virus, I developed the Easy Read writing style to convey complex Covid-19 instructions in a format easily understood by those with Learning Disabilities.

In this public-facing role, I used engaging conversations and inspiring facts to encourage individuals to become members of the charity.Event Management:I demonstrated excellent planning and logistical skills to ensure smooth event execution. My adaptable and proactive approach allowed me to maximise the potential of each location, ensuring the stand was positioned effectively for optimal engagement.Communication:I maintained clear, transparent communication, paired with active listening, to build trust with prospects. By offering engaging case studies on environmental issues and sharing membership information without manipulation or pressure, I successfully converted conversations into memberships.

I contributed to building the database for new sales leads ahead of the launch of a new jewellery range. I also attended trade shows as both a buyer and exhibitor. My responsibilities included managing marketing efforts, website administration, SEO strategy development, and producing Instagram video content.

Left due to redundancy.I worked with a team of reporters covering local news, producing high-quality video content within tight deadlines to meet publication requirements.Video Production:I delivered high-quality video content with quick turnarounds, ensuring all projects were completed on time for publication.Communication:I swiftly built rapport with diverse individuals, working proactively to meet deadlines. I regularly liaised with reporters, external stakeholders, politicians, music and TV personalities, and members of the public. By clearly explaining the process, including what I would ask and how the final piece would be used, I consistently put stakeholders at ease, often turning initial consent from a “no” to a “yes.”

I worked with Sale Sharks Rugby Club to create content for their website and social media channels, producing high-quality videos with tight deadlines.Video Production:I produced pre- and post-match player interviews, fan interaction segments, and behind-the-scenes insights. These videos needed to be edited and published quickly after matches to keep the content timely for the website and social media channels.Communication:Building strong rapport with staff and players was crucial in creating quick, impactful content. This rapport allowed me to capture authentic, engaging footage that resonated with the audience.Testimonial:"Jen has worked with Sale Sharks throughout the 2012/13 season creating and editing a range of videos for our official YouTube channel. The quality of content produced has been fantastic, and Jen instantly builds a great rapport with her subjects, whether that is our Director of Rugby or a group of fans. We have also used Jen’s skills as a photographer. The images have been used for a range of marketing materials, and, as with her video content, the quality is always of the highest standard."— Andy Stevens, Marketing Manager (2010-2012)

Producing video content for business to communicate their message to their customers in an engaging way.Working on a variety of projects.Short films.