Strategizing, building and implementing marketing strategy and assets for this exciting new startup!

Marketing Strategy / Partner Marketing / Marketing Campaigns / Event Marketing & Management / Website Design & Development / Demand Generation / Graphic Design / Content Development / Startup Training & Mentoring / ♦ Manage overall marketing strategy for Grow Utah- from awareness to customer acquisition. ♦ Manage marketing budget and track ROI. ♦ Identify and build exceptional relationships with hundreds of marketing partners and build databases to track and manage efforts with them. ♦ Manage all cross-marketing efforts & incentives with marketing partners.♦ Lead, develop and execute all digital marketing campaigns including design, build-out, analytics, and automation.♦ Build and initiate hundreds of email marketing campaigns (including HTML coding).♦ Measure, track and report on all digital campaign ROI and metrics. ♦ Identified new customer segments and designed digital marketing campaigns to acquire them. (Grew customer base from 95 to 20,000)♦ Organized, managed, and hosted 100+ community events and startup contests (up to 10K people). Managed all marketing, advertising, outreach and partner marketing for the events.♦ Manage event teams.♦ Launched 3 related entrepreneur brands, built all branding, marketing and website content.

Working with a great team at i5 Services to solve the U.S. supply chain issues through an innovative new software platform called CONNEX Marketplace. It brings together all U.S. manufacturers and their capabilities into one single database for easy supplier sourcing and contracting. I'm helping to launch, market and grow this awesome platform across the U.S. and world!

Marketing Strategy / Partner Marketing / Marketing Campaigns / Event Marketing & Management / Website Design & Development / Demand Generation / Graphic Design / Content Development / Along with my role at Grow Utah, I worked as the Executive Director of Marketing at the Utah Advanced Materials and Manufacturing Initiative (UAMMI). This state funded non-profit organization was formed in 2017 to help grow and promote the composites, carbon fiber and advanced materials industry in Utah. ♦ Developed and built non-profit brand. ♦ Designed and created all marketing materials (logos, flyers, brochures, graphics etc)♦ Developed, wrote and executed all outreach and promotion marketing content (newsletters, social, press releases etc)♦ Planned and executed all events (in-person and virtual). ♦ Designed and developed 2 full websites for the organization. Created all content, graphics, CTA's and more. ♦ Built and delivered all social promotion campaigns. ♦ Implemented all marketing analytics (SEO, Analytics, HubSpot, etc)♦ Developed and implemented all tradeshow marketing materials and lead generation strategies

Sales Management / Account Management / SaaS♦ Managed sales pipeline for Oracle in their transition to SaaS/Cloud products. ♦ Created over $2M in revenue pipeline. ♦ Consistently top sales performer.♦ 107% average attainment

Tourism Marketing / Tourism Sales / Resort Management♦ Developed and executed entire marketing strategy for Regency Resort (outbound, inbound, referral, paid, travel agency marketing etc.) ♦ Established marketing analytics and tracked ROI.♦ Built and implemented exceptional relationships with travel agencies, review sites, print publications and websites. Increased leads 300%.♦ Managed and led effective media and press tours of resort property. ♦ Created and built entire email marketing program for lead generation, customer follow-up, and customer referral. ♦ Directly responsible for $2M annual sales pipeline. ♦ Closed all resort sales, including group and 3rd party sales. ♦ Managed customer service team and guest relations.

Channel Marketing / Partner Marketing / Tradeshow Management♦ As Partner Marketing Manager at Ingeo, I directly managed the channel marketing, promotion, demand gen, lead gen, strategy and ROI for Ingeo's $450B Mortgage Banking channel. ♦ Managed all trade-show marketing events. Oversaw event branding and promotional materials.♦ Built and implemented cross-marketing efforts with large mortgage banks (Bank of America, Wells Fargo etc).♦ Managed over $1M in marketing spend/budget. ♦ Helped grow company in preparation for acquisition by Fidelity.

Account Management / Sales♦ Managed accounts for hundreds of VAR's in HP Supplies channel. ♦ Increased account sales 120%. ♦ Consistently top performer.