Jusley Smaly work email
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Jusley Smaly personal email
※ jusleysmaly.com ※ I am Jusley Smaly, a passionate and seasoned Product Designer with over 20 years of experience in creating user-centered, innovative solutions across various industries, including finance, e-commerce, beauty, and SaaS. My journey in design has been marked by a commitment to excellence, continuous learning, and a drive to create impactful digital experiences that resonate with users and drive business growth.What sets me apart from other product designers is my unique blend of skills in both traditional and NoCode platforms. I have extensive experience with tools like WordPress, Prestashop, and Zapier, which enable me to develop and manage complex projects efficiently without extensive coding. This expertise allows me to bridge the gap between design and development, ensuring seamless integration and execution of design solutions.Throughout my career, I have led diverse projects that range from developing the first virtual store for indigenous crafts in the Amazon, which provided sustainable income for local artisans, to creating scalable design systems for tech startups. My ability to understand user needs deeply, coupled with my technical skills, allows me to craft intuitive and engaging user experiences.Key highlights of my career include:- Leading the design team at UG & Co., where I developed innovative digital products that transformed the user experience for clients in various sectors.- Building and managing comprehensive design systems that ensure consistency and scalability across digital platforms.- Implementing NoCode solutions that enhance productivity and streamline workflows for businesses.I am a strong advocate for user-centered design principles and believe in the power of collaboration and continuous feedback to refine and perfect design solutions. My approach is holistic, considering both the user's perspective and the business goals to deliver products that are not only functional but also delightful to use.If you are looking for a dedicated and versatile product designer with a proven track record of success, let's connect. I am always excited to explore new opportunities and collaborate on projects that make a difference.
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Senior Product DesignerGerdauNatal, Rn, Br
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Senior Product DesignerBoticário Group Aug 2022 - Jun 2024⇥ Industry: Beauty⇥ B2B + B2C⇥ 17k employees※ The Challenge ※Grupo Boticário is the largest franchise network in the world and has a complex ecosystem of companies that work for its operation. Given this scenario, it became necessary to create solutions that would support the group's operation with partner companies.• Anticipation of Receivables for Suppliers• Dealer Credit Analysis※ My Role ※• Led the Discovery processes together with the squad, understanding customer behavior from different sources of information and linking it to KPIs and business indicators, contributing to squad decisions through opportunity trees, testing and iteration planning, and evaluation of the results obtained.• Identified, synthesized and proposed continuous improvement of the current service blueprint, considering jobs to be done, personas and extreme users, indicators, technology requirements, communication rules and backoffice interactions, applying service design concepts and methods to evolve customer journeys.• Defined improvements in products and services based on exploratory and validation research with clients, ensuring the quality of the applied method.• Conceived experience prototypes in low and high fidelity ensuring effectiveness and quality in all its variations of use cases and flows, communicating the design and organizing the implementation requirements to evolve products and their customer journeys.• Promoted continuous improvements and proposed new components to the established identity and usability guide, taking care of the consistency and quality of the company's design language.• Developed and proposed processes, following standards, together with the design team.• I monitored the business results of the product, assessing the impacts on the various cross-company related areas, and ensuring corrections in the mappings by all, ensuring the updating of the customer's journeys. -
Senior Product DesignerUg & Co. Jan 2022 - Aug 2022Amazonas, Brazil※ The challenge ※As a Senior Product Designer at UG, I work with teams on various projects. UG is a global group of remote professionals using Design Thinking and System Thinking to create effective solutions for clients worldwide.Client: Cocar & Co.Cocar & Co. specializes in natural and organic foods from the Amazon. Starting in Manaus, they developed a deep understanding of the region's precious food resources. Their mission is to preserve the authenticity of the Amazon biome and offer sustainable, high-quality products.※ My role at Cocar & Co. client ※- Designed intuitive interfaces for Cocar & Co. websites and brands like Juru Fish, Uatumã Pulp, and Panaí Craft Beer.- Worked with multidisciplinary teams to meet user needs and maintain visual identity.- Conducted user research to influence new product designs and improvements.- Created mockups and prototypes to test and visualize new features.- Applied user-centered design, accessibility, and usability principles.- Maintained visual and brand consistency across platforms.- Analyzed user metrics and feedback to continuously improve products.Client: OM&A - Law OfficeOM&A is renowned for excellence in legal services, particularly in “tax and tax incentives Manaus Free Zone.” With over a decade of experience, they provide specialized solutions ensuring legal compliance and fiscal optimization.※ My role at OM&A client ※- Designed intuitive interfaces for legal applications to enhance user experience.- Worked closely with lawyers and stakeholders to understand needs and create functional designs.- Used Design Thinking to develop effective workflows and decision-making processes.- Improved user interfaces with a focus on accessibility and usability.- Conducted usability tests and data analysis to enhance user experience.- Contributed to OM&A’s branding and visual identity for consistency across digital products.- Aligned design solutions with business objectives and customer needs. -
Product Design SeniorContabilizei Apr 2022 - Jul 2022⇥ Industry: Finance⇥ B2C⇥ 900 employees※ The Challenge ※My first challenge within Contabilizei was to conduct, together with a UX Researcher, a survey for the acquisition team, more specifically in the Growth Tribe.The 02 main customer attraction initiatives used during the growth process were Performance Campaigns (CPC) and SEO (Search Engine Optimization). During the last few months, the main metrics showed a continuous decline, which forced the company to rethink its attraction strategy, as well as to have a better understanding of its public.※ My Role ※• Collaborate with UX researchers to leverage qualitative and quantitative data to mature product concepts.• Collaborated with engineers, product managers, service teams and other designers to ensure projects generated the desired UX, business and technical results.• I took a leadership role in defining, collecting, and analyzing the data needed to inform problem-solving decisions.• Identified needs and key opportunities for user input; helped plan and conduct user research with our user research team with contextual interviews, think aloud, A/B testing, surveys and analytics.🔸I created new ways to share the results of the surveys in which I was involved with the aim of empowering other teams and democratizing the knowledge acquired in the surveys.[ view » https://bit.ly/ctbz-01 ]• Identify opportunities for improvement and collaboration in data-driven experiments to validate problem hypotheses;Legend:🔸Highlights in the process.[case] https://jusleysmaly.com/portfolio/contabilizei -
Product Designer SpecialistTag/Stone Co. Jan 2021 - Feb 2022São Paulo, Brasil⇥ Industry: Finance⇥ B2B (Regulated by the government)⇥ 200 employees※ The Challenge ※This was one of the most interesting challenges of my career because it is a purely regulatory business, 100% based on API and B2B.I had the opportunity to set up the company's first design team and structure design processes.I coordinated the front that structured the first version of the company's design system that would become the main base for building the company's first digital products.I participated in the process of building the first interface products that aimed to facilitate access to API technology for small players on the market.I also worked on projects aimed at internal customers such as the operations team to study and optimize this contact points with their customers.※ My Role ※• Helped build, manage and maintain the design system.🔸Created a specific documentation model for the design team that facilitated the understanding of the endpoints of the API on which the product was based. After a while the same documentation served for other teams. [ view » https://bit.ly/tag-01 ]• Worked with engineers and product managers to oversee the implementation of user interface design, while serving as a design advocate in strategic product decisions.• Mentored other designers and helped foster a collaborative work environment.• Develop relationships with customers and prospects, learning from them about their goals and problems, and appropriately incorporating their input into your design process.• Manage design projects from start to finish, working with the PM to understand what users need to accomplish and then researching, designing, and validating the best way for them to do that.• Worked to create bridges between disciplines such as Design, Product, Engineering and Marketing.Legend:🔸Highlights in the process.[case] https://jusleysmaly.com/portfolio/tag_03/ -
User Experience DesignerSapient/Ag2 Bradesco Aug 2020 - Dec 2020I joined this project through Deeploy, which is a consultancy that connects designers to projects from large companies.I worked specifically as a UX Designer in the investment product of the bank Bradesco. During the project, I developed journeys for this product together with my responsible squad. -
Senior Product DesignerVega I.T. Apr 2019 - Dec 2019Curitiba, Paraná, BrazilAs Senior Product Designer I worked on the following products:※ The Integrated Maintenance System ※It is a building maintenance system, developed especially for the hotel industry, which allows the centralization and control of information and work orders, through graphs and indicators, allowing an overview of the situation of the entire enterprise.※ The Virtual Smart Key ※It's a digital key solution (hardware and software) that lets your guests access their rooms via mobile devices, saving you time - and money.Within the above products, I had the following responsibilities:• Participate proactively and collaboratively in all phases of the product lifecycle, including discovery, research, benchmarking, design thinking, prototyping, flows, usability testing, A/B testing, MVPs, handoff with devs, implementation, results and improvements;• Create friendly interfaces delivering good usability, accessibility and information architecture (screens, prototypes, components, etc.);• Perform analysis of screen recordings, heatmaps and surveys;• Monitor product metrics (NPS and CSAT);• Apply usability tests with users, collecting information and creating a plan for product evolution;• Present results to stakeholders, in a clear, dynamic way and with good storytelling;• Monitor and bring input to the team on trends and new technologies for creating digital products. -
Founder - Ux/Ui Designer / Frontend-Backend Dev92Dpi - Digital Agency Jan 2012 - Feb 2019Manaus, AmazonAs an entrepreneurial experience, I created the first northern digital agency of the country at a time when it was little talk about this business format that was dominated by large traditional agencies linked strongly to offline.Through my strong base in digital tools and processes, I created a market strategy to conquer customers and gain space.Over time I had the opportunity to act in the most diverse niches and know the different nuances of the market.I developed corporate website projects, portals, blogs, online stores, performance campaigns, digital intelligence strategies, campaigns and visual identity systems. As an agency my performance was very diverse.To account for work demands, I set up a remote team that used existing technologies to scale processes and deliveries to customers. -
DesignerCalderaro Communication Network Jan 2001 - Dec 2011Manaus, BrazilI started my career as an intern and reached the position of art director leading a team of 5 designers.As an intern, I created the first version of the group's newspaper portal and over the years I became the main person responsible for its evolution.I worked heavily in the creation of campaigns for products idealized by the group's marketing, from visual identity, commercial proposals, advertising campaigns, media strategy, among others. The visual design of the projects in many cases permeated different vehicles of the group such as printed newspapers, TV, web and radio.I carried out projects aimed at systematizing the communication process of the group's visual identity systems, which included the logo, uniforms, stationery, brochures, vehicle fleet, among others.
Jusley Smaly Skills
Jusley Smaly Education Details
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Federal University Of AmazonasDesign And Visual Communications, General -
Fmm - Mathias Machiline FoundationData Processing Technician
Frequently Asked Questions about Jusley Smaly
What company does Jusley Smaly work for?
Jusley Smaly works for Gerdau
What is Jusley Smaly's role at the current company?
Jusley Smaly's current role is Senior Product Designer.
What is Jusley Smaly's email address?
Jusley Smaly's email address is ju****@****.com.br
What schools did Jusley Smaly attend?
Jusley Smaly attended Federal University Of Amazonas, Fmm - Mathias Machiline Foundation.
What are some of Jusley Smaly's interests?
Jusley Smaly has interest in Usabilidade, Webdesign, Education, Science And Technology, Seo, Desenvolvimento Web, Arts And Culture, Animal Welfare.
What skills is Jusley Smaly known for?
Jusley Smaly has skills like Web Design, Seo, Marketing Digital, Desenvolvimento De Sites, Seo, Usabilidade, Social Media, Publicidade, User Interface Design, User Experience Design, Publicidade Online, Graphic Design.
Who are Jusley Smaly's colleagues?
Jusley Smaly's colleagues are Lucas Brovitzky, Jose Antonio Marquardt, Francisca Melo Freitas, Adriano Luiz Vitorino De Souza, Fabricio Carbogim, Wellington Bernardes, Silas Lima.
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