Jussi Hanki 🎯 Email & Phone Number

Tampere, Pirkanmaa, Finland

Finland

Tampere, Pirkanmaa, Finland

Finland

I helped B2B companies with:-Marketing and sales strategy (e.g., marketing and sales alignment)-Agile Marketing-Marketing automation (6+ years of experience building end-to-end marketing & sales processes to HubSpot -platform)-Inbound marketing (e.g., lead generation and lead nurturing)-Content and social media marketing (how to get started and how to keep getting results)-Social selling (training sessions and workshops)

Tampere Area, Finland

I'm responsible for B2B marketing at OP Financial Group's Merchant Services. My goal is to create demand and sales by building and operating our digital marketing strategy. A base of the marketing approach is to understanding customer's buying behavior; all the sales and marketing activities need to follow this path. I lead the marketing and analytics team and make sure we reach the goals. We measure our success with the number of new customers and leads, generated turnover and brand… Show more I'm responsible for B2B marketing at OP Financial Group's Merchant Services. My goal is to create demand and sales by building and operating our digital marketing strategy. A base of the marketing approach is to understanding customer's buying behavior; all the sales and marketing activities need to follow this path. I lead the marketing and analytics team and make sure we reach the goals. We measure our success with the number of new customers and leads, generated turnover and brand awareness. Our team operates with the agile methodology in close cooperation with sales and product development. For us, marketing is an ongoing process, not just a set of stand-alone campaigns. My work is a combination of strategic planning and hands-on marketing activities. We launch new products and services regularly, and I have a significant role in productization (e.g., defining value proposition, core message, buyer personas, and sales model) and launch activities (e.g., content planning, advertising, social media activities, and SEO / SEM). I always want to set short and long-term goals for the launch which are connected sales and business goals.I am part of the operational management team, and I am responsible for our marketing budget. Show less

Helsinki, Finland

My mission was to build result-driven and human-centric marketing strategies for high profile B2B companies. Mission met reality through inbound and content marketing, own media, marketing automation, influencer marketing and social selling. My daily work was a mix of strategic level planning and hands-on activities. All the plans are useless without execution, so in many customer cases, I was also doing all the operational tasks by myself.Selling new ideas was always present when… Show more My mission was to build result-driven and human-centric marketing strategies for high profile B2B companies. Mission met reality through inbound and content marketing, own media, marketing automation, influencer marketing and social selling. My daily work was a mix of strategic level planning and hands-on activities. All the plans are useless without execution, so in many customer cases, I was also doing all the operational tasks by myself.Selling new ideas was always present when working with customers and this job deepened my negotiation and interpersonal skills.I was also a member of the Advance B2B management team.Advance B2B is a Nordic B2B marketing agency based in Helsinki, Finland. We offer inbound marketing services, content creation, and marketing technology consultancy to our customers. Advance B2B is a HubSpot Platinum Certified Agency Partner and one of the fastest growing partners in Europe. We got rewarded at Inbound16 this November: we have the happiest HubSpot customers in the EMEA area. Show less

Jyväskylä, Finland

I coached several well-known businesses for more efficient and measurable Sales & Marketing. I was building sales-driven growth marketing strategies for brands in the digital era by using Inbound & Content Marketing, Social Media, and Marketing Automation. As an entrepreneur, selling was a critical element of my daily life. From this perspective, I learned how marketing done right makes getting more and better customers possible. We built our presence at the market from scratch,… Show more I coached several well-known businesses for more efficient and measurable Sales & Marketing. I was building sales-driven growth marketing strategies for brands in the digital era by using Inbound & Content Marketing, Social Media, and Marketing Automation. As an entrepreneur, selling was a critical element of my daily life. From this perspective, I learned how marketing done right makes getting more and better customers possible. We built our presence at the market from scratch, but we got noticed very soon because of our fresh and goal-oriented approach to marketing. End result was that Advance B2B Ltd, a leading Nordic inbound marketing agency, bought our business in August 2016. Show less

Jyväskylä, Finland

My most significant achievement at Paytrail marketing was the successful launch and further developmentof the Inbound Marketing. Because of my deep understanding of sales processes and activities, I was a crucial player in our marketing transformation. We were able to build measurable and sales driven but still, customer orientated marketing process, that gave us excellent results.During spring 2013 I was a vital member of the Paytrail's re-branding team. In cooperation with… Show more My most significant achievement at Paytrail marketing was the successful launch and further developmentof the Inbound Marketing. Because of my deep understanding of sales processes and activities, I was a crucial player in our marketing transformation. We were able to build measurable and sales driven but still, customer orientated marketing process, that gave us excellent results.During spring 2013 I was a vital member of the Paytrail's re-branding team. In cooperation with Finland's leading brand consultants, we raised the Paytrail brand to the international level. This unique experience gave me great understanding what it takes to design and execute the full brand renewal.I was also responsible for Paytrail's international marketing focusing on digital marketing but including events and PR too. Show less

Jyväskylä, Finland

My mission was to help Finnish companies succeed in eCommerce by offering them the best ePayment solutions in the market. My primary responsibility was to manage direct sales in Finland. Most of my customers were small and mid-size businesses, but I worked with some large international companies as well. Secondary, I got the opportunity to develop partnerships with key players in the market. I worked closely with the marketing team to enhance the effectiveness of different… Show more My mission was to help Finnish companies succeed in eCommerce by offering them the best ePayment solutions in the market. My primary responsibility was to manage direct sales in Finland. Most of my customers were small and mid-size businesses, but I worked with some large international companies as well. Secondary, I got the opportunity to develop partnerships with key players in the market. I worked closely with the marketing team to enhance the effectiveness of different marketing actions including campaigns and events.The job gave me an excellent understanding of SaaS sales. This experience has been precious in my marketing career. Show less

Sales and Marketing projects.

Bachelor Of Business Administration (Bba), Marketing/Marketing Management, General

Business Administration And Management, General

Information Systems Science