Product Marketing Specialist
CurrentManagement Skills:• Strategic planning for a robust yearly marketing plan with objectives to create product awareness and lead generation.• Plan and manage marketing campaigns for 4 products for 4 different industries.• Supervise 4 team members and ensure all campaigns meet the timeline.• Liaise and monitor 3rd party agencies that we hired for SEO.Product Marketing Skills:• Conduct surveys and close-group interviews to gather market preferences, feedback and suggestions from customers.• Produce reports and suggestions that can be implemented in marketing strategy and product improvement.Digital Marketing Skills:• Familiar in digital marketing tools such as Google Ads, Google Analytics, Facebook Ads, LinkedIn Ads, and LinkedIn Social Selling.• Create, monitor and produce reports for Digital Marketing activities for both; ongoing Digital Marketing activities for product awareness and Marketing Campaigns.• Plan website content to support SEO & SEM.• Email Marketing tools mainly Mailchimp and Klaviyo. Produce report for email marketing campaigns.Event Management Skills:• Plan, estimate budget, execute and manage on-ground and online events such as Coffee Talks, Webinar, and Product Launch.• Liaising with 3rd parties for collaboration, event management, venue, and media relation.Achievements:• I managed to get the Department of Polytechnic and Community College Education, Ministry of Education to sign a Certificate of Collaboration (COC) with IFCA to champion technology for Hospitality education. At the same signing event, I also managed to have Malaysia Budget Hotel Association (MyBHA), Melaka Chapter to sign a COC with IFCA to help small Hospitality industry players.• My team successfully increased the number of quality leads from about 20 to 60 per month during MCO in the years 2020 and 2021.• I spearhead the IFCA 30th Anniversary celebration which comprises roadshows at 4 states, a Gala Dinner, and a series of lucky draws in just 2 months.