Justin Webster Email & Phone Number

Los Angeles, CA, US

London, England, GB

• Leader of creative and media strategy for the General Motors business, overseeing Cadillac, Buick, and GMC brand and campaign projects at the Tier 1 and Tier 2 level, inclusive of recent client onboarding and oversight.
• Instrumental in leading strategy for numerous new business pitches and wins, ranging from GM to Qualcomm, Cummins, and various Google products
• Previously led oversight of of creative and platform strategy for the YouTube client, overseeing omni-channel campaign planning, platform insights and optimization, strategic audits, creative testing and development of.
• Consulted across product areas and with additional Google teams on go-to-market performance marketing strategies, including Chrome, Android, Gemini, and Pixel products
• Developed end to end creative testing process from scratch to improve campaign efficiency by 15%+ while providing statistically backed guidance for asset development and deployment
• Doubled the size of the YouTube strategy team scope, leading new business wins with the YouTube Creators client while expanding the range of services provided, particularly for performance media

Boise, Idaho, US

• Leader of media strategy, planning, activation, and operations for the largest CPG accounts (Coca Cola, PepsiCo, Nestle, Red Bull, etc.), overseeing a 15 person team responsible for $100MM+ in annual revenue across.
• Instrumental in launching the retail media network (RMN), developing KPI-led, storytelling driven, go-to-market strategy, including campaign / audience tiering approach, pricing, pitch deck materials, team RACIs, and.
• Cross-functional coordinator in identifying revenue gaps and determining product oriented solutions, through proof of concept tests, to drive increased revenue while improving margins
• Collaborated closely with technical teams to develop custom audiences, integrate client CRM data, and streamline the purchase funnel through improvements to UX via web analytics

New York, NY, US

• Leader of a combined $60MM+ in annual investment for Deutsch Family Wine & Spirits (DFWS) and Yuengling accounts, overseeing investment, planning, strategy, and account operations / client relations
• Responsible for $10MM+ in New Business revenue via winning three new DFWS portfolio clients, securing Shopper Marketing budgets, delivering significant ROI for Josh Cellars, and returning previously lost Social business
• Negotiated portfolio wide savings through performance agreements and aggressive supply path optimization, allowing smaller client brands to benefit
• Key force in driving Josh Cellars shift to 100% digital investment, resulting in the largest sales growth in the table wine category in 2018 (23.1%)
• Lead strategist for ’18 / ‘19 / ’20 Yellow Tail Super Bowl campaigns, achieving 5%+ increase in Q1 sales each year
• Previously instrumental in leading Philips Hue Lighting to full funnel, closed loop campaign structure with ongoing growth in media investment ($20MM+) via sales ROI

New York, NY, US

• Manager of the largest BMW Tier 2 Region, East, handling all aspects investment while leading a three person team across a dozen US markets.
• Actively planned and managed $50MM of investment, with $25MM+in digital campaigns covering always-on, incremental, and tactical initiatives, aligning with $25MM+ in traditional channel media.
• Project lead overseeing CRM, DCO, and DMP systems and strategies across all four Tier 2 Regions, aligning National and Regional priorities to enhance campaign efficiency and depth of reporting and optimization.
• Instrumental in selling through strategic shift in video investment, migrating the majority of Prime Time TV dollars into premium streaming environments

London, England, GB

• Cultivated and lead execution and implementation of digital and traditional strategy for Jaguar Land Rover North America across 38 regional markets with $20M+ in annual media spend.
• Assisted in Land Rover achieving the largest year-to-year growth volume for any automotive in 2015 sales (37.1%).
• Developed and present media strategies and objectives, designing strategic allocation of budget, and evaluating campaign success during flight and post-campaign in order to provide key findings for clients and internal.
• Regularly assembled POVs for clients and account team for questions related to digital marketing, TV strategy, industry trends, and best practices

New York, NY, US

• Media Planner on Focus Features, IFC, Cinedigm, Magnolia Pictures, and lead planner for Vimeo On Demand, Gravitas Pictures, Drafthouse Films.
• Collaborated with account, creative, finance, and ad ops teams for planning, implementation, and reporting of all campaigns with a team of 2 assistants.
• Re-aligned digital strategy to prioritize programmatic campaign deployment, increasing campaign cost efficiency three-fold in six months.
• Integrated experience at Junior level with TV, Print, Radio, SEM, and OOH.

Bankside, London, GB

• Worked directly with the HBO Network Account Manager in planning a mixed media approach, particularly in online and OOH, for the debut of Season 1 - Game of Thrones, and Season 2 - Eastbound & Down.
• Collaborated in developing digital content and social strategies, creating integrated media campaigns while identifying potential competition.
• Conducted advertising research, developing presentational decks for prospective clients while coordinating campaign brainstorming sessions.
• Assisted supervisors in recognizing target audiences and preparing estimated costs for both national and multinational client campaigns.
• Involved in white paper creation and analytic-driven reporting

B.A., Communication And Media Studies

High School Diploma