Justin Franklin Email & Phone Number

Tempe, Az, Us

Spearheaded go-to-market strategies for GoDaddy Corporate Domains, driving customer acquisition and retention through targeted campaigns.Collaborated with product, brand, and sales teams to develop and optimize the enterprise customer journey, resulting in increased engagement and conversions.Led market research and analysis to identify key customer insights, informing marketing strategies and product development.Managed budget allocation and performance tracking for all Corporate Domains marketing initiatives, ensuring optimal ROI.Developed and executed global events to engage the enterprise community and generate leads.

Austin, Texas, Us

Account manage and collaborate with program partners, creative, digital media, and marketing automation teams to create educational and lead-generating marketing strategy campaigns that promote energy efficiency and sustainability for homeowners and commercial businesses.Responsible for tracking client projects and internal budgets, including accurate forecasting delivered to financial operations.Supervise a team of remote Marketing Account Managers to ensure program satisfaction and client success.

Austin, Texas, Us

Develops marketing plans, annual and campaign strategies, and budget recommendations to ensure that programs are operationally successful in maximizing marketing ROI and other performance goals across B2B, B2B2C, and B2C programs. Partners with all marketing functions, including account, marketing automation, web, social media, and events, to develop omnichannel demand generation plans that align with business goals.Reports and presents campaign performance, suggesting strategic changes across audience, channel, and allocation based on goal performance to clients, internal program teams, and senior leadership. Support the Account Management team with analysis, discovery, internal product availability, and scope.

Austin, Texas, Us

Led strategic development and delivery of annual strategic plan for client programs between creative, media, account, program, and client directives for programs of 2.75M. Coordinate between internal and external teams to manage client strategies across multiple seasonal campaigns and new and upcoming proposals.Managed team of 4 for success in responsibilities, aiding in ongoing development and status of marketing account performance.Develop and provide reporting structure analysis for project goals and statuses to guide active conversations of current and completed activities. Maintain proactive and supportive relationships with clients upholding and promoting their project deadlines and campaign success.

Baltimore, Maryland, Us

Owned planning, development, and implementation of digital marketing strategy for brand awareness and demand generation in the US and Canada. Worked closely with other marketing team experts and various departments for successful go-to-market and implementation of coordinated new digital products, marketing campaigns, and product launches. Sought and managed relationships with external agencies, media companies, and development teams. Initial launch and maintenance for new media endeavors, all active social media platforms, and additional innovations for engaging current and prospective audiences. Managed a team of 2 focusing on site launch, social media content, and other marketing projects.Acting webmaster for the US, Canada, and Brazil; managing, delegating, and educating regional web admins. Directly responsible for lead generation goals, CRM input, lead tracking, analytics, and 2M budget tied to demand generation efforts.

Baltimore, Md, Us

Planning, advising, and support for organic and paid campaigns in digital media, search, and social marketing.Conception, development, and deployment of email marketing campaigns, including ongoing testing focusing on direct response and site engagement/UX. Initial strategy and day-to-day management, analytics, advising, and training for client team members for marketing automation, social media platforms, and campaigns.Collaborating with internal and external team members, contractors, and managing interns to plan and execute monthly development cycles/sprints of updates in line with strategic plans.Advising and training client team members to manage their site content via various email, CMS and social management systems.Aided in initial launch strategy and product marketing for a new social listening tool and internal start-up project.

Baltimore, Md, Us

Develop and lead effective social media campaigns for B2B and B2C clients.Manage strategic and day to day aspects of social media accounts, including community management, content ideation, asset creation, scheduling, promotions and reporting. Concept and develop tactical campaigns to optimize social ROI, including new account development, event promotion and contests.Proactively track, report and assess success of social media campaigns and adjust strategy as-needed.Plan and develop paid social media strategies to push organic social listings and promote campaigns.

London, Greater London, Gb

Responsible for strategic and efficient day to day management of client accounts, focusing on direct response conversions; averaging $400,000+ monthly average spend.Explored opportunities and facilitated campaigns through all available marketing channels (e.g. PPC, SEO, display and social media) with emphasis on streamlined testing.Worked closely with account managers and clients to communicate campaign strategies, progress and results.

Baltimore, Maryland, Us

PPC/Paid Search Management - PPC Strategy - Reporting - Analytics - Adwords/Bing understanding - Meeting client expectations - driving successful return on investment for clients marketing dollars

Responsible for handling all aspects of the planning, buying, implementation and tracking of engagement campaigns including traditional, digital, social and new media. Develops, presents, manages and analyzes engagement programs; with a focus on hyper local PPC and social media campaigns.Meets with media representatives and clients to evaluate current and future opportunities for optimal success. Tracks the market for trends, opportunities, etc. and uses this information to make recommendations on what is best for the client.Participates in creative brainstorming sessions to provide recommendations to support ideation and new project development.

Annapolis Junction, Md, Us

Manage and implement paid search, email marketing, social media and marketing campaigns in-house and for clients.Web and search-friendly copywriting, blog writing, and ghost writing with a focus on technical and marketing design.Work with and provide customer and staff training seminars on search marketing, social media and content management systems.

York, Pa, Us

Aiding in research, preparing and general assistance for various education and training programs; various functions for two education events and a major education conference. (Portfolio for internship available.)

Annapolis Junction, Md, Us

Greeting, contacting, and servicing customers; Processing minor orders; Administrative functions such as filing, data entry, and calculating payroll.