● Spearhead business development and marketing initiatives by analyzing market data, crafting tailored brand strategies, and strengthening client relationships, resulting in a 56% increase in market visibility ● Lead the development and implementation of facility improvements through proactive project management, coordinating with vendors, and overseeing upgrades, enhancing operational efficiency ● Oversaw the Direct to Psych EMS Admissions Program by aligning cross-functional teams and optimizing resource allocation, driving $19.2 million in new revenue from 2021 to 2024 ● Boosted net revenue by 47% by analyzing revenue streams, identifying high-impact opportunities, and refining service offerings, generating an additional $34.7 million ● Enhanced Net Revenue Per Patient Day by 29% by optimizing patient management protocols and improving service efficiencies, increasing reimbursement rates from $655 to $844 per patient day ● Orchestrated a 32-bed inpatient expansion by securing funding, coordinating construction, and implementing targeted marketing, adding a 16-bed adult unit and a 16-bed geriatric unit ● Elevated department performance as Interim Intake Director by restructuring intake procedures and providing targeted staff training, establishing the department as a "gold standard" within the company ● Negotiated favorable terms for all managed care, commercial, and military contracts by conducting indepth market analysis and building long-term relationships, achieving an initial 12-20% rate increase

● Collaborated closely with the VP of Business Development, providing direct reports and insights that informed strategic decisions and enhanced overall business development outcomes ● Oversaw a territory spanning 5 regions with 47 facilities, driving consistent regional growth and ensuring alignment with corporate objectives through targeted business initiatives ● Evaluated existing marketing plans, formulated innovative strategies, and developed contact lists, equipping the new Marketing Director with data-driven tools for impactful campaign execution ● Held full authority to engage directly within any of the 5 regions, facilitating responsive support and guidance that improved operational efficiency and market penetration across territories ● Directed advertising and business development activities across facilities, optimizing local campaigns to boost brand visibility and drive client engagement across all regions

● Led a team of 6 representatives by implementing structured performance goals and providing regular coaching, resulting in an improvement in team productivity and client satisfaction ● Directed marketing operations for 3 facilities by overseeing local campaigns and fostering community outreach, leading to a rise in facility awareness and patient inquiries ● Collaborated with the corporate office to secure new Managed Care contracts by presenting datadriven proposals and negotiating terms, which expanded our patient base ● Coordinated PR events and conducted clinical assessments on admissions, ensuring compliance with medical necessity verification and PASSAR requirements, enhancing patient intake efficiency ● Partnered with case management and local hospitals to streamline the placement process for prospective admissions, reducing wait times and improving service delivery