Justin Alper Email and Phone Number
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an internet-savvy, compulsive organizer currently living in Brooklyn. I pride myself on fostering community and growing programs and initiatives across a variety of different roles while facilitating social growth and mentoring junior roles. My 10 years of experience include working on over 20 social media campaigns for Fortune 500 companies including a Netflix digital release, Google, Mondelēz, Hewlett-Packard, Ford Motors and more.
Grayscale Investments
View- Website:
- grayscale.co
- Employees:
- 121
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Director Of SocialGrayscale InvestmentsNew York, United States
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Director Of Social MediaGrayscale Investments Sep 2024 - PresentStamford, Connecticut, Us
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Vice President, Social MediaNeuberger Berman Jun 2023 - Sep 2024New York, Ny, Us• Created foundational social program strategy in support of key initiatives, including lead generation and brand awareness via paid and organic advertising. • Partnered with legal to rehaul existing social media policy for employees and owned accounts, resulting in new processes driving more than $50K savings from purchasing 3rd party content rights.• Generated 13,000 subscribers organically in less than 2.5 weeks via LinkedIn Newsletter.• Selected and implemented enterprise level social tools for social listening, tracking more than 12M brand and competitor mentions per month with customized queries and reporting.• Led updates to content guidelines and visual identity templates, resulting in a 38.2% increase in followers and 58% increase of engagement rate to 6.2% in less than 3 months.• Partnered with channel leaders to develop customized lead gen initiatives for intermediary, family office and institutional campaigns across US, EMEA and APAC markets. -
Head Of Social MediaThriveworks Apr 2022 - May 2023Lynchburg, Va, Us• Oversaw and directed company-wide reputation management OKRs across support, development, product and franchise teams.• Led, produced and edited new company assets including over 40+ clinician social content videos and company culture content including a recruitment-focused video and company retreat video for utilization across recruitment, paid ads, and social media profiles. • Built an automated social reporting dashboard to dynamically track performance across social platforms and the website.• Enhanced procedures for social media escalations from dissatisfied clients, reducing the time of client escalation resolutions from 2-3 weeks to within 48 hours. • Established new social brand guidelines and brand personality to implement a functional, cohesive look and strategy across all social platforms.• Drove a 3500% increase in web traffic YoY from Social to key landing pages for prospect and lead gen campaigns.• Increased cumulative social following by 236% in 2022, outpacing growth estimates by 136%. -
Community & Social Media ManagerSense Dec 2019 - Apr 2022Cambridge, Massachusetts, Us• Direct high-level strategy and content for both B2B and D2C, coordinating social strategy with international and global partners for joint events and initiatives.• Implemented custom reporting to establish benchmark KPI's and track performance for both paid and organic initiatives.• Lead a social media agency while providing monthly performance updates and social listening reports, with quarterly presentations on emerging platforms and organic trends.• Day-to-day management of a Community of over five thousand users as a representative of Sense, enhancing communication and resources available to users.• Managed video production projects for Social and on-site content, including animation direction and development. -
Social Media ManagerWorld Travel Holdings Feb 2016 - Dec 2019Wakefield, Ma, Us• Built and implemented company-wide Business Accounts from scratch across major Social Media Platforms• Identified & optimized toward campaign goals and objectives constantly with frequent testing.• Implemented multi-faceted Analytics Dashboard providing high-level and weekly analytics to identify ROI and objective goals. • Daily page management and content curation across five different industry-leading travel brands.• Work closely with in-house display, web development, graphic design, and paid search teams to align social media support with marketing channels.• Coordinate and implement complex social media content strategies that are aligned with business and enterprise marketing objectives.• Daily community management for five different brands on enterprise-level Facebook, Twitter, YouTube, and Instagram while being utilized on a case-by-case basis as point person for 35 other industry leading brands.• Utilize Facebook to derive learnings for actionable takeaways across multiple departments. • Work closely with customer support to identify and establish an efficient process to resolve requests / reviews in a timely matter.• Day-to-day cross-platform moderation, community management, and overseeing paid and organic media strategy. • Provided weekly social media reporting directly to Digital Marketing team + monthly Marketing meetings. • Coordinated internal social media policy for internal staff and franchisees. • Created high-quality video content for utilization on multiple marketing channels, both paid and organic. • Designed, create, and implement all high-quality Social Media Graphics utilized for 5 brands to drive organic awareness to paid ads. • Directed high-level roadmaps and established new technological resources across all in-house Social employees.• Utilized enterprise data management systems to enhance efficiency via paid and organic posts -
Social Media SpecialistHomeland Productions, Personal Llc Jan 2014 - Jan 2016- Co-Creative / Copywriter for social influencer brand related content- Integration of major brands with compatible social influencer campaigns for optimal social engagements and brand - YouTube SEO and multi-platform analytics and post engagement breakdowns.- Management of large production budget- Creation and implementation of multi-platform social calendars based on individual channel analytics
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Social Production CoordinatorAwesomenesstv Dec 2014 - Dec 2015Los Angeles, California, Us-Manage and appropriate six digit budget for YouTube video production as part of a year long MCN contract-Maintain communication between MCN and Talent-On-site coordinator for influencers during major film press kit-Facilitated any paid campaign opportunities from MCN
Justin Alper Skills
Justin Alper Education Details
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Florida State UniversityCommunication And Media Studies -
University Of South FloridaGeneral
Frequently Asked Questions about Justin Alper
What company does Justin Alper work for?
Justin Alper works for Grayscale Investments
What is Justin Alper's role at the current company?
Justin Alper's current role is Director of Social.
What is Justin Alper's email address?
Justin Alper's email address is ju****@****rks.com
What is Justin Alper's direct phone number?
Justin Alper's direct phone number is +161742*****
What schools did Justin Alper attend?
Justin Alper attended Florida State University, University Of South Florida.
What skills is Justin Alper known for?
Justin Alper has skills like Social Media Marketing, Social Media, Advertising, Online Advertising, Social Networking, Marketing, Youtube, Microsoft Office, Marketing Data Analysis, Adobe Photoshop, Adobe Illustrator, Adobe Premiere Pro.
Who are Justin Alper's colleagues?
Justin Alper's colleagues are Brandin Adragna, Alberto Lopez Jr, David Babat, Caia, Cima®, Yulian Mateo, Daniel Plourde, Deepak Pillai, Matt Murphy, Cfa.
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