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Building and creating motivates me. Challenging work that results in growth and success for all involved provides the greatest reward.I am a highly creative, multi-dimensional sales and marketing leader with domestic and international experience. I desire to contribute - driven by a can-do entrepreneurial spirit. I cultivate and mentor sales and marketing teams to generate growth.My expertise encompasses strategy development and implementation, profit and loss responsibility, portfolio management, brand management, business development, customer relationship management, forecasting, and pricing. I possess a proven track record of generating revenue and boosting corporate performance by nurturing key relationships to achieve goals. I continually innovate, visualize, and generate ideas increasing a company’s presence with stakeholders. I translate vision into strategy and then execute to deliver results.A few accomplishments:• Top-50 Marketer in Ad Age Marketing 50.• Generated double-digit million-dollar annual sales revenue, increasing per-unit profit 20% while leading international sales and marketing for Heaven Hill’s award-winning portfolio.• Created global cross-functional 17-member team from bottom up, spearheading every facet from talent acquisition, customer service, operations, FP&A, and marketing through to sales.• Managed fastest-growing spirit in alcoholic beverage industry, Hpnotiq, with annual double-digit million-dollar revenue.• Oversaw five luxury wine brands, two new brand launches and line extensions from Spain, Italy, and California: a portfolio with sales over $16 million.I speak several languages, have traveled the world, lived abroad, and worked with almost every culture on the globe. My global experience makes me an "international" expert, and, at the same time allows me to provide new thinking and different perspectives to domestic business.My greatest strengths lie in the ability to successfully lead when the opportunity arises. By creating and cultivating relationships I achieve intended results while pushing forward with improvements and innovative ideas. I am looking for the next challenge where I can continue to build and contribute. Let’s have a conversation, whether it is for advice, a connection or long-term commitment.
3916, Llc.
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3916, Llc.Louisville, Ky, Us
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Vice President, International Sales And MarketingHeaven Hill Distilleries 2019 - 2022Louisville, Kentucky, UsVP responsible for sales and marketing for all business outside of U.S. and Canada. Reporting directly to the president of the company, developed international sales and marketing strategies. Formalized annual 5-year plan including head count, SG&A, sales volume, NRR and EBITDA. Mentored 12-member team.• Generated double-digit million-dollar annual sales revenue, increasing per-unit profit 20% while leading international sales and marketing for Heaven Hill’s award-winning portfolio.• Created global cross-functional 17-member team from bottom up, spearheading every facet from talent acquisition, customer service, operations, FP&A, and marketing through to sales.• Pioneered route to market strategy, seeking new opportunities to grow sales through M&A, partnerships, private label, DTC, e-commerce, travel retail, 3rd party logistics, and local manufacturing.• Directed network of 5 brokers and 80 plus importers/distributors/B2B in over 60 countries. Ensured execution of strategic initiatives and business plans.• Held full profit and loss responsibility, including single digit million-dollar marketing budget. Built business and financial forecasts, pricing and competitive positioning, investment levels and performance metrics.• Structured and negotiated international and domestic contracts including renewals, dispute resolution and terminations.• Global awareness and ability to interface across cultures with key stakeholders, consumers, customers, and retailers. -
Director, International Sales And MarketingHeaven Hill Distilleries 2012 - 2019Louisville, Kentucky, UsAppointed to newly created position to establish international business as one of the 4 core pillars of company’s strategic initiatives. Grew department from sole team member to a formalized sales organization. Orchestrated global sales and marketing plans with short- and long-term goals and objectives. Developed processes, methodologies, and executional infrastructure. Orchestrated best practices for operations, planning, and forecasting. Identified and sold directly to distributors, importers, and brokers. Promoted from Director to Vice President due to increased leadership responsibilities while cultivating business.
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Sr. Brand ManagerHeaven Hill Distilleries 2007 - 2012Louisville, Kentucky, UsSr. Brand Manager leading team that marketed double digit million-dollar portfolio of brands including Christian Brothers Brandy and Hpnotiq, two industry leaders. Championed brand positioning, pricing, strategy, and architecture as well as innovation, packaging, and design. Oversaw experiential and lifestyle marketing efforts, digital product placement, celebrity seeding, national events, and PR initiatives to generate brand awareness.• Selected and managed agency to create 12-person field marketing representative/ambassador program.• Oversaw planning and profit and loss of $12 million brand budget to guarantee return on investment and maximize brand contribution.• Launched new brand in emerging spirits category, defined attributes, and developed positioning, brand identity, budget, and necessary sales and marketing materials.• Product placement in 13 music videos, 10 TV shows, and 23 hip-hop songs.• National events such as Sundance, Fashion Week, and celebrity birthday parties.• Managed 4-person brand team, defining roles and responsibilities, conducting annual reviews, training, and work force planning.
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Brand ManagerHeaven Hill Distilleries 2003 - 2007Louisville, Kentucky, UsOutside hire as Brand Manager to oversee first ever company purchase of a hospitality focused, lifestyle brand. Formalized traditional marketing practices. Managed inception and development of brand positioning, pricing, strategy, and architecture as well as innovation, packaging, and design. Developed and managed targeted, high-frequency, and multimillion-dollar print, digital, and social media campaigns. Promoted from Brand Manager to Sr. Brand Manager for increasing brand importance and cultivating marketing best practices, methodologies, and infrastructure.
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Associate Brand ManagerTerlato Wines 2001 - 2003Lake Bluff, Il, UsAssociate Brand Manager responsible for marketing luxury wine brands. Devised and executed annual marketing and strategic plans that include forecasting, profit and loss, and brand contribution. Managed and communicated pricing, sell-through, and supplier commitments to international and domestic suppliers and upper management. Applied segmentation studies and focus group research to create brand strategies and positioning. • Oversaw five luxury wine brands from Spain, Italy, and California: a portfolio with sales over $16 million.• Launched two new luxury brands and several line extensions including the development of strategies, objectives, tactics, budgets, and promotions.• Developed and introduced AC Nielsen reporting and data to sales force, attaining new distribution in national chains increasing volume 15%.• Implemented sales programs in key markets through incentive programs, innovative packaging, and print advertising. -
Marketing Communications RepresentativeLittle Tikes 1999 - 2000Hudson, Oh, UsPromoted from inside sales to cross functional marketing team representing indoor and outdoor business units. Coordinated internal graphics department, product teams, and external retailers and agencies to develop products, marketing events, and merchandising aids for all retailers.• Collaborated with indoor and outdoor product teams to repackage and reintroduce seven products, gaining access to new retail channels.• Created product database and image library to implement category management, using InterSpace planogram software, capturing 10% more retail space.• Planned, designed, and coordinated corporate participation in 2000 International Toy Fair in New York City with $1.2 million budget, launching 15 new products and 8 infomercials. -
Canadian Account AdministratorLittle Tikes 1996 - 1999Hudson, Oh, UsFrench-speaking member of sales/support team responsible for processing orders, managing customer relationships, and arranging logistics.• Facilitated closure of Canada based manufacturing plant and transitioned the Canadian customer service and fulfillment to the United States.• Realized $1 million in incremental sales with package changes geared towards sales in grocery and drug-store channels. • Facilitated creation of supply-chain for Canadian business, facilitating product distribution, sales, and invoicing at a cost savings to customers and the company.
Justin Ames Skills
Justin Ames Education Details
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John Carroll UniversityMarketing And International Business Concentration -
Univerzita Komenského V BratislaveSlovak-French
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John Carroll UniversityFrench Language And Literature
Frequently Asked Questions about Justin Ames
What company does Justin Ames work for?
Justin Ames works for 3916, Llc.
What is Justin Ames's role at the current company?
Justin Ames's current role is Global Sales and Marketing Leader | Building Business & Driving Growth | Vision, Strategy, Execution |.
What is Justin Ames's email address?
Justin Ames's email address is ja****@****rch.org
What is Justin Ames's direct phone number?
Justin Ames's direct phone number is (502) 348-3921 ext*****
What schools did Justin Ames attend?
Justin Ames attended John Carroll University, Univerzita Komenského V Bratislave, John Carroll University.
What skills is Justin Ames known for?
Justin Ames has skills like Microsoft Office, Active Directory, Public Speaking, Customer Service, Strategic Planning, Stage Management, Red Hat Certified System Administrator, Red Hat Linux, Red Hat Enterprise Virtualization, Postgresql, Mirth, Hl7 Standards.
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