Justin Ashby Email & Phone Number

Provo, UT, US

Lehi, Utah, US

Lehi, Utah, US

Lehi, Utah, US

• Transitioned company from Employee Recognition Software to Employee Experience Platform with brand new website, landers, sales scripts, nurture email campaigns, webinars, product one-pagers, PR and updated convention.
• 650% increase web visits in target EX categories after complete rebrand and repositioning of site in 4 months.
• Increased full-suite deals by 22% with GTM motion for inbound marketing leads and personally closed deals.
• Developed internal and external webinars and presented to thousands of viewers, 100+ leads per event.
• Launched AI that is now highly adopted by users across the platform.

Pleasant Grove, Utah, US

• Increased MQL’s 2.3X after building field marketing, partnership and demand gen programs.
• 130% YOY subscription and ad revenue - crossed the first $mil in recurring revenue.
• Brought in more than 500 solar companies to our platform, making up 65% of paid accounts.
• Increased SAAS user engagement 4X by implementing triggered award comms to boost social shares.
• Launched beta “Best Rep” app for solar sales professionals - iphone app built on the Best Company platform.

Pleasant Grove, Utah, US

• Relaunched "Business Suite" to ideal markets and built a product marketing team to scale.
• Lead product design efforts while hiring PMMs and developing the GTM strategy for subscription software.
• Increased CTR 43%, sales pipeline 32% and decreased CAC 60% by bringing all marketing in-house.
• Launched entirely new “Best Company For Business” to replace the Business Suite - user engagement up 30%.

Lehi, Utah, US

Managed all GTM strategy and sales enablement for new markets with the Weave Core product line. Built demo worksheets to use for SDR's and AE's focused on improving discovery and fact checking for on-boarding teams. Developed case studies by vertical and shaped ongoing strategy for opening new industry specialties. Researched multi-location product/market.

Provo, UT, US

Handle all outgoing branding and communication. Manage the website and marketing campaigns to attract new start-ups.

San Jose, CA, US

Draper, UT, US

Portland, OR, US

Lead our business-to-field team in all efforts improving close rates, appointment set rate, average funeral value, persistency, and local lead generation programs. Recognizing a difficult trend of costly training visits from our managers to our sales agents, I created a webinar series that produced more than 1500 viewed hours of training, those hours.

Portland, OR, US

I increased marketing influence in our sales force by focusing on improving and expanding the training experience and effectiveness for our Field Agents, Account Reps, and Field Managers. I specialized in driving key performance measures in some of our highest priority projects like OAP, ALP, and others (lead generation programs). I brought increased scope.

Portland, OR, US

Produced and edited a series of videos to rebrand the video presence of the company in the industry. We quickly surpassed our competition in various platforms providing more than double the multimedia content than our competitors. Used a multimedia approach to integrate sales force of more than 600 to the company vision, mission, values. Interviewed owners.

Lindon, UT, US

As an intern, I focused primarily on visual media efforts to market our brand on various platforms. I worked as a part of a small marketing team looking to propel our b2b communications to the industry in new ways through tradeshows, press releases and online storefront strategies.

Provo, Utah, US

I was a feature reporter for BYU Athletics that aired on a show called True Blue. I also sideline reported a few women's soccer games along with some on air desk interviews with Dave McCann.

Master Of Business Administration - Mba, Marketing

Communications, Broadcast Journalism

Ged