Justin Barber Email and Phone Number

Setting the communications vision for business and functional areas, including: Cargill’s Animal Nutrition & Health enterprise, Commercial Excellence, Global IT, Data and Cargill Foodservice. Oversee the creation and execution of internal and external communications strategy.

Setting the communications vision for Cargill’s functions, including: Business Operations & Supply Chain, Commercial Excellence, Finance, Human Resources, Global IT, Cargill Business Services and Law. Oversee the development of internal and external communications strategy and crisis communications readiness, anticipating emerging issues and developing a proactive communications approach to reach stakeholders. Partner with Cargill’s function leaders to align communication strategies to business strategies, engage employees and drive understanding among key stakeholders.

Led corporate affairs and member of the leadership team for Cargill's salt business. Developed and executed a corporate affairs strategy for the business, spanning internal and external communications, federal and state government affairs, corporate responsibility and brand. * Created and communicated rollout of new strategy and operating model to 2,000 employees* Updated crisis communication approach and handled communications of issues * Established giving platform and oversee community giving efforts for the business to maximize impact of $1.5M+ annual budget* Developed communication strategies for complex, multi-million dollar projects

Led internal communications for human resources, enterprise strategy, and legal teams. Responsibilities include: Developing and executing communications strategies and plans, curating and delivering timely information within the business team and out to the enterprise, and providing end-to-end executive communications support. * Managed communications for implementing new pay and talent practices that included new job titles, pay levels, and performance management routines* Oversaw cyclical HR communications, including benefits enrollment, annual performance review, goal development, and employee satisfaction surveys* Created executive positioning plans and messaging platforms* Communicated the company’s strategic roadmap to 360,000 employees across multiple geographies

Led internal communications for information technology, Target.com and risk and compliance teams. Responsibilities include: Developing and executing communications strategies and plans, curating and delivering timely information within the business team and out to the enterprise, and providing end-to-end executive communications support. * Created and delivered a communication plan for a IT reorganization * Anchored the IT team to four priorities by developing a regular cadence of CIO email and in-person communications and working with senior leaders to cascade consistent messages to their teams* Curated information and wrote executive speeches for external presentations and major company meetings and events, including board of director meetings and an all headquarters and field leadership meeting (12,000+ employees)* Created executive positioning plans and messaging platforms for the CIO and President of Target.com

Spun up and led an internal communications practice for the Target.com and Mobile technology and product teams.* Produced and delivered an internal communication and change management plan to help over 500 IT resources through a large organizational and operating model transformation* Led a communications and metrics team based out of the US and India* Created and implemented brand standards and a communication intake process to decrease unnecessary communications and establish a consistent brand experience

Produced and delivered an internal communication and change management plan for deploying new technology systems and processes as part of Target’s entry into Canada; spanned 1000+ people in store, distribution, corporate and vendor locations* Conducted stakeholder analysis and assessed change readiness* Drove consistent messaging and communication experience across multiple channels, audiences and topics* Simplified complex technical content to educate key stakeholders and audiences outside of IT* Identified, interpreted, and developed content

Created and owned a customer retention program for the company’s mobile division, Best Buy Mobile* Developed a direct marketing customer retention strategy, which included frequent customer contact across numerous digital and physical channels including: Direct mail, email, text messaging, mobile website, and mobile applications* Identified, built and launched new 1:1 digital channels, including a mobile website, two mobile applications (iOS and Android), and the first Best Buy Mobile text message campaign* Managed a million dollar budget* Worked with European partners (retailer Carphone Warehouse) to create 1:1 marketing strategies and share best practices

Brand and Corporate Public Relations for multiple consumer electronics business areas, the services business (Geek Squad) and new/emerging businesses * Developed end-to-end external media campaigns, leveraging traditional, digital and social media* Produced media materials, including press releases, executive media briefs, and website content* Assisted in launching and monitoring digital channels, including social presence on Facebook, Twitter and YouTube* Proactive and reactive media relations* Built and conducted communication training* Agency management* Conducted crisis communications, including responding to media, prepping and informing leadership, and developing a crisis communications handbook

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