— Strategically manage Visit Bend’s digital content strategy across multiple platforms, including social media, web, email, and influencer marketing, to promote Bend as a premier travel destination.• Grew Instagram following by over 20,000 in just 19 months (October 2022 – May 2024), surpassing goals five months early.• Reached 1.9 million people organically on Instagram and 6.5 million via Facebook (January 2023 – December 2023).• Generated 93.7K Instagram interactions and 5.2M Facebook views (January 2023 – December 2023), driving meaningful engagement with Bend’s adventure-loving audience.— Oversaw Visit Bend’s content library, ensuring assets are organized, accessible, and effectively utilized across campaigns to maximize visual storytelling impact.— Created and launched a Local Content Creator Program, contracting 15 local photographers and videographers annually to produce authentic, visually compelling stories that showcase Bend’s outdoor culture and visitor experiences.— Produced monthly performance reports with actionable insights to inform content strategies and ensure alignment with organizational goals.— Led the expansion of Visit Bend’s blog formats, introducing photo essays that added a new storytelling dimension, featuring rich, visual narratives of Bend’s people, landscapes, and unique adventures.— Supported the successful launch of Visit Bend's new website, contributing to content strategy, blog development, and storytelling elements designed to inspire and empower visitors to explore Bend’s unique offerings.— Collaborated with influencers, photographers, and videographers to deliver high-quality, community-driven content that connects audiences with Bend’s brand identity.— Produced and distributed Visit Bend’s monthly e-newsletters, fostering ongoing engagement and driving traffic to key content hubs.

o Develop and evolve brand/subsidiary brands in order to stay competitive while building on the brand’s share of market voice. Development of standardized brand guidelines for internal and external use.o Oversee the development of marketing strategy as it pertains to print, social, community partnerships and special events. o Conduct annual competitive audit of Ober brand and competitors.o Enhance marketing relationships with audience, guests and community partners. o Manage Social Media accounts and email subscribers (over 350,000 audience members). o Oversee Creative Marketing interns/production artists. o Oversee/Assist in the design and development of all advertising materials for print, outdoor, web, billboards, brochures, menus and in-house collateral such as posters, signage, handouts, banners, etc.o Ability to produce large-scale prints and installations for various signage and on-property messaging.o Represent Ober Gatlinburg with community partners, board appointments, City Officials and committees. o Creative copywriting and editing.o Obtain price quotes from vendors and ensure the print process and delivery are finalized.o Organizing and archiving current and previous design projects.o Ensure all design meets standards outlined by brand guidelines. o Successfully take direction from both the Sales and Marketing Director and Owners by understanding the approval process and being able to take constructive criticism.o Ability to take initiative by making suggestions on how to improve copy or design.o Work well in team settings and be able to manage your time juggling multiple tasks at once.o Able to create, photograph and implement new content creation into designs.o Flexibility in schedule to attend/work events and functions.

o Assist in the design and development of all advertising materials for print, outdoor, web, billboards, brochures, menus, and in-house collateral such as posters, signage, handouts, banners, etc.o Effectively resize and repurpose branded content to fit and work within multiple platforms.o Ability to produce large-scale prints and installations for various signage and on-property messaging.o Creative copywriting and editing.o Assist the Sales and Marketing Office Manager or Marketing Admin with obtaining price quotes from vendors and ensuring print process and delivery are finalized.o Organizing and archiving current and previous design projects.o Follow design templates as well as create original layouts.o Protect the integrity of the Ober Gatlinburg brand. Promote Brand Awareness in all creation. Understand the value of brand consistency by only using Ober-approved fonts and logos.o Successfully take direction from both the Marketing Manager and the Sales and Marketing Office Manager by understanding the approval process and being able to take constructive criticism.o Ability to take initiative by making suggestions on how to improve copy or design.o Work well in team settings and be able to manage your time juggling multiple tasks at once.o Able to create photography and implement it into designs.

o Overall department project managemento Manage non-profit programo Sponsorship asset managemento National sponsorship activation fulfillmento Coordinate virtual tasting eventso Invoice and monthly financial statements managemento Manage communications departments budgeto Coordinate new campaigns and website updateso Book all travel for hosting, influencers, VIP guests, activations, and communications teamo Manage all sweepstakes executiono Attend planning meetings and site visits for project planning

o Lead in the design, development, and implementation of the graphic, layout, and production of communication materials for 18+ annual events with 170,000+ attendees.o Review sponsorship contracts to ensure all design requirements are fulfilled. o Prepare and manage onsite event technology, POS systems, and inventory. o Work with vendor to design and secure merchandise for events within an annual budget. o Plan/implement events with volunteer committees and community leaders.

o Create signage for 18+ annual events.o Create and meet deadlines for digital ad campaigns. o Generate digital site maps for a large-scale music festival. o Create wristbands, lanyards, and appropriate signage for each group of event attendees to easily recognize points of entry.o Create artwork for event merchandise.

o Managed international (20,000 attendees) and national events (18,000 attendees), from pre-planning, through onsite, and post-event activities. o Organized logistics and accommodations for attendee travel, housing, and meals.o Managed 24-hour event office, event staff clock-in/out, and onsite risk management.o Ticketed 20,000 attendees with their affiliate groups for opening and closing ceremonies. o Planned, organized, and implemented special events under budget.

o Worked with author to design and typeset a book for national publication. o Generated book covers multiple for publications.

o Secured multi-year sponsorship for the organization’s financial security.o Served as leader in the design and implementation of publication theme based on selected works.

o Oversaw layout and design of daily newspaper production.o Managed staff of 5 production artists.o Worked closely with department editorial teams and staff writers.o Troubleshot problems early on and found appropriate solutions.o Created graphics for daily print, special issues and social media platforms.