Justin Chen Email & Phone Number

Kuala Lumpur, My

Kuala Lumpur, Malaysia

Leading Adeve Digital, I have helped B2C and D2C businesses achieve strong growth by focusing on what really drives results—clear positioning, effective customer acquisition, and smart marketing. I've worked with companies across various industries, especially in residential solar, wellness and education, to grow their revenue and market presence. I prefer working with businesses ready to make bold moves and rethink their approach.

SOLS Energy is a residential solar company backed by 500 Startups and PETRONAS. In my time here, these are some of my achievements:As CMO at SOLS Energy, I cut customer acquisition costs by 87% and launched Malaysia's first home solar subscription program backed by Gentari. I also built a new marketing team and led campaigns that increased sales and improved brand positioning. My focus was always on practical, innovative strategies that made a difference.

I shaped the marketing strategy for SOLS Foundation, focusing on clear, impactful messaging and campaigns that aligned with the foundation's goals around energy access and education.

Greater Kuala Lumpur

Recruited to build and lead Verdant Solar's first in-house marketing team, transitioning from agency dependence to an integrated approach. Drove the digital marketing initiatives that resulted in 2x growth within a year.Spearheaded a PR campaign around our Malaysia Book of Records achievement, securing coverage across 70 media channels, including prime-time features on national TV and radio. This campaign solidified our reputation as a leader in green energy and established a steady stream of media appearances that amplified our voice in the market.Introduced initiatives that turned customer loyalty into advocacy, significantly boosting brand visibility through organic channels. Built a specialised team to enhance lead engagement and responsiveness, reinforcing our market position and setting a new standard in customer experience.

Brought in to kickstart digital customer acquisition for Verdant Solar during a pivotal growth phase. Defined the brand messaging and crafted the foundation for a distinctive market presence that set the stage for Verdant Solar to become one of the fastest-scaling residential solar companies. Focused on building a strategic narrative and digital framework that amplified market entry and positioned the brand at the forefront of the industry’s growth trajectory.

Petaling Jaya, Selangor, Malaysia

At AXP, I led business development for the ASEAN region, helping clients in industries like healthcare, education, and software sales to expand their market reach using smart marketing automation strategies. I also managed the Country Partnership for ASEAN region with principal brand owner, SharpSpring.

Kuala Lumpur, Malaysia

As part of the founding team at Capen Music, I helped build the business from the ground up. I led efforts to establish strong online marketing and sales systems and managed a growing team, always focusing on practical solutions that supported growth.

Bachelor’S Degree, Accounting And Finance (Not Complete)

High School