Conceptualize and Design:•Develop creative and innovative design concepts for various mediums, including print, digital, and social media platforms.•Design front windows for all new and redesigned gym locations, ensuring they are visually appealing and on-brand.•Create designs for physical promotional items, including trailers for promotion and billboards, ensuring these elements are consistent with the company's branding and marketing strategy.• Video Editing: Collaborate cross functionally to edit and produce high-quality videos that align with the company's branding and marketing objectives.• Collaboration: Work closely with marketing, operations, and new club teams to understand project requirements and objectives, ensuring design solutions meet business goals.• Brand Consistency: Ensure consistency in design elements and adherence to brand guidelines across all materials, including videos.• Project Management: Manage multiple design and video projects simultaneously, meet deadlines, and maintain a high level of quality and attention to detail.• Feedback Integration: Receive and incorporate feedback from internal stakeholders to refine and improve design and video work.• Stay Updated: Keep abreast of industry trends, design tools, and video editing techniques to continuously enhance skills and contribute fresh ideas.

• Developed and executed the overall creative vision for the brand, including the creation of look books, campaigns, and social media content.• Led and managed a team of designers, photographers, and stylists, ensuring that all creative work aligned with the brand's aesthetic and messaging.• Collaborated with the marketing and sales teams to develop strategic plans to increase brand awareness, drive sales, and expand the brand's reach.

• Successfully developed design deliverables that elevated, differentiated and functioned on-brand and on-strategy for website, catalogues, emails, advertisements and other marketing materials using Adobe Creative Suite.• Leveraged expertise in illustration, typography, layout and brand identity to complete projects on-time and on-budget ranging from small design updates through to large-scale marketing campaigns.• Incorporated customer feedback and UX practices to improve user experience and web accessibility while refining design aspects.

• Managed the creative process from ideation to final product delivery while communicating effectively with internal and external stakeholders.• Created merchandise designs, generating significant revenue for Grammy-winning artist Young Thug's U.S. Tour totaling over $250,000 in sales.• Designed the artwork for Billboard-charting single 'Fox 5', resulting in increased sales and critical acclaim.

• Assisted in designing marketing materials for the campaign, including social media graphics, email newsletters, and website banners, ensuring brand consistency and effective messaging in collaboration with photographer Brandon Bowen.• Collaborated with the marketing and sales teams to develop strategic plans to increase brand awareness and drive sales, resulting in increased customer engagement and a positive brand reputation during '8 Days of Spider' Christmas sale.

• Designed merchandise for five year anniversary of 'Yams Day' festival with all proceeds donated to the Always Strive & Prosper Foundation; dedicated to providing youth with accessible & realistic education on substance abuse totaling $175,000 in donations.• Created appealing graphic designs and 3D assets for website and social media campaigns.

• Conceptualized and designed album artwork, tour posters, promotional materials, and merchandise for various artists, ensuring brand consistency and meeting tight deadlines.• Worked collaboratively with the marketing team to create and execute visual campaigns that drove artist awareness and sales.• Designed new on-brand visual elements to effectively convey concepts and messaging for Nyck Caution and Kirk Knight's U.S. Tour.

• Worked collaboratively with the marketing team to create and execute visual campaigns that drove artist awareness and sales.• Examine sample garments on and off models; then modify designs to achieve desired effects.• Sketch rough and detailed drawings of apparel or accessories, and write specifications such as color schemes, construction, material types, and accessory requirements.

• Designed and executed all marketing collateral, including game-day programs, billboards, and social media graphics.• Collaborated with the sales team to create compelling sponsorship materials.• Managed multiple projects simultaneously, ensuring that all deadlines were met and that all stakeholders were informed throughout the design process.

• Developed and maintained brand standards for the company, ensuring consistency across all marketing materials and establishing a strong visual identity in the marketplace.• Provided photography for client education