Direct and execute all aspects of social media marketing for an internationally renowned manufacturer of fishing rods and related fishing equipment. Supervise, strategize, implement, and analyze all features of Google, Microsoft, and social media paid search efforts to achieve various marketing goals, such as balancing cost:return ratios, return-on-investment (ROI), new customer acquisition, and meeting quarterly sales projections. Contribute to the development and implementation of the email marketing sales channel, website display, customer service, and public relations efforts. Create, edit, and distribute original content in the form of photographs, videos, written articles, emails, and website blog. Manage an external network of industry professionals, anglers, social media influencers, and strategic marketing partners to obtain and convey content, execute sales strategies, deliver news, and other information from the company to prospective customers.

Contribute to the promotional efforts of the Marketing Department at a fast-growing private company to increase sales of fishing tackle and related equipment in worldwide markets. Supervise, execute, and analyze all aspects of Google, Microsoft, and social media paid search efforts to meet and exceed ROI goals, balance marketing budgets, and efficiently scale paid search accounts. Launch, direct, and escalate the company’s latest affiliate partnership program to create a new, cost-effective, and influential marketing channel. Design and execute advanced analyses to determine core company metrics, including cost and revenue projections, customer lifetime value, marketing channel value, new-to-file customers, and customer acquisition costs. Manage an internal and external network of industry professionals, employees, contractors, social media influencers, strategic marketing partners, and extension staff members. Former roles with the company include Social Media Manager, Community Outreach & Marketing Project Manager, as well as several unofficial titles.